Primary audience definition
Primary audience focus was put on the local Spanish-speaking citizens of the islands of La Palma, Tenerife, El Hierro and Lanzarote. In principal, inhabitants of the four targeted municipalities and their close vicinity (towns in maximum 20 minutes trip reach from the selected venues) were encouraged to participate in the event. These are namely: Los Canarios, Los Quemados, Las Indias, Mazo, Las Manchas and Puerto Naos in La Palma; Puerto de la ▇▇▇▇, La Orotava, San ▇▇▇▇▇▇▇▇▇ de la Laguna and Santa ▇▇▇▇ de Tenerife in Tenerife; La Frontera and Villa ▇▇ ▇▇▇▇▇▇▇▇ in El Hierro; Yaiza, Playa ▇▇▇▇▇▇ and Puerto del ▇▇▇▇▇▇ in Lanzarote. Secondary audience: tourists (Spanish and English speakers) and foreign residents of the above-mentioned closely targeted area, and with minor importance, people living in ‘further away from the venue’ in the four islands (towns such as Los ▇▇▇▇▇▇, Santa ▇▇▇▇ in La ▇▇▇▇▇ and Arrecife in Lanzarote, which are all still in 30-40 minutes drive from the event venues).
Examples of Primary audience in a sentence
Advocacy Papers will be organised into three different levels of audiences: Primary audience (i.e. decision makers and programme owners).