OBA Standards definition
OBA Standards means industry best practices including, without limitation, self-regulatory principles as directed by the Digital Advertising Alliance, Network Advertising Initiative, European Advertising Standards Alliance and the European Self-Regulatory Programme for Online Behavioural Advertising] including the EASA Best Practice Recommendation on Online Behavioural Advertising and the IAB Europe EU Framework for Online Behavioural Advertising and other Self-Regulatory Principles of the IAB Europe or such replacement codes and guidelines as published from time to time by any competent authority), including the rules on online behavioural advertising in Appendix 3 of the CAP Code and/or equivalent rules applicable in the Territory where the Campaign will be published.