NET ADVERTISING definition
NET ADVERTISING. REVENUE shall mean the gross amount collected by a Party from a third party for the sale of Advertising, less any Deductibles.
NET ADVERTISING. REVENUES" shall have the meaning ascribed to it in subparagraph 8.5 hereof;
NET ADVERTISING. Revenue shall mean the gross amount billed to an advertiser for the sale of advertising on the Third Party Advertising Allocation on the PaperExchange Site, less (a) credits for claims, allowances, retroactive price reductions or returned goods, and (b) sales, excise, use, value-added and other similar taxes (excluding income taxes) actually paid, if applicable.