MEDIA VALUE definition
MEDIA VALUE means advertising time on the Network computed on a net basis at fair market value rates, which shall determined by taking into account recent sales by the Network of comparable size, volume and desired time in similar product categories; PROVIDED that any determination of Media Value shall be made in good faith by the Warrantholder, which determination shall be conclusive and binding for purposes of this Agreement.
MEDIA VALUE means the value to the Customer of the media goods acquired as a result of Media Buying, measured against the output required in the Media Buying Brief in the form of television ratings, press insertions, radio spots, and online impressions as appropriate for the type of media.
MEDIA VALUE means advertising time on the USAi Network computed on a net basis at Fair Market Value.