Media Application definition
Examples of Media Application in a sentence
Prior to distributing or making available any feature or functionality of the Non-DVR Media Application to any third party, BBY shall include a mechanism whereby each third party shall indicate assent to the User Agreement by “click through” or other mutually-agreeable means of acceptance.
Pursuant to the Agreement, the Parties acknowledged their intent to have TiVo develop the Non-DVR Media Application to be incorporated into and distributed as part of certain non-DVR consumer electronic devices, such as televisions (the “Non-DVR Project”), and the Parties now desire to undertake the Non-DVR Project.
TiVo shall have the right, but not the obligation, to incorporate additional advertising and audience research and measurement features relating to Audience Research Data in the Non-DVR Media Application in any Covered Device [*].
TiVo shall have the right to integrate various features and functionality in the Non-DVR Media Application to permit the display of advertising on the user interface of the Non-DVR Media Application in the Covered Devices; to the extent such advertising features and functionalities are technologically feasible.
The Non-DVR Media Application may include background animations called loopsets to the extent technically feasible.
Except for [*] (as defined in Section 6.3), BBY Technology, and Improvements to BBY Technology solely developed, conceived or otherwise created by BBY, all aspects of the Non-DVR Media Application and any other Technology developed by or for TiVo under this Non-DVR Addendum shall be owned exclusively by TiVo (“TiVo Non-DVR Technology”).
Furthermore, it is acknowledged and agreed by the Parties that [*], are not included as part of the functionality of the Non-DVR Media Application and therefore such requirements and obligations shall not apply to TiVo or the Non-DVR Media Application.
Subject to Section 2.3, BBY shall (i) prominently display and incorporate such TiVo Marks and attribution on the Non-DVR Media Application, the carton for the Covered Device, [*], and (ii) readably display, on the exterior of the Covered Device, the patent numbers provided in Exhibit C [*].
After the commercial release of the [*] and during the Term, subject in each case to [*], [*] will have the [*] within the Media Application and Existing Platforms [*].
This Agreement shall be effective as of the Effective Date and shall remain in force for a period of five (5) years from the Media Application Launch Date [*], whichever is earlier, unless terminated earlier as permitted in this Agreement (the “Term”).