Marketing Obligation definition
Examples of Marketing Obligation in a sentence
The Marketing Obligation shall not be credited against the Agency Contribution nor shall Licensee be otherwise entitled to deduct any amount therefrom.
Bank shall support marketing of the Program by, among other things, funding the Bank Marketing Obligation as set forth in the Marketing Plan.
The Bank Marketing Obligation expenditures for each Fiscal Year shall be made throughout that Fiscal Year in accordance with the then-current Marketing Plan or as otherwise agreed to by the Marketing Workgroup.
The Uniform Commercial Code (“UCC”) does not apply to the Program or to any of the transactions under the Program including, without limitation, the Bank Private Label Marketing Obligation and Bank Dual Card Marketing Obligation.
Expenses in respect of in-store signage, including point-of-sale signage and tent signage related to Accounts, and decals for acceptance of Credit Cards, shall be applied against the Bank Marketing Obligation in accordance with Exhibit D.
Those activities, the expenses of which shall be applied against the Bank Marketing Obligation, as well as those activities the expenses of which shall not be applied against the Bank Marketing Obligation, are set forth in Exhibit D.
Sums spent by Licensee for Marketing Activities during a Year only shall be credited against the Marketing Obligation for such Year and, in that regard, sums spent for Marketing Activities during a Year in excess of the Marketing Obligation for such Year shall not be credited against the Marketing Obligation for any other Year.
For purposes of calculating the Marketing Obligation in any Contract Year, the total amount to be spent by Licensee shall be based on the higher of (i) Licensee's projected Net Sales as set forth in the Business Plan for the upcoming Contract Year or (ii) actual Net Sales in the previous Contract Year.
Licensee shall spend a minimum of *** in each Contract Year on cooperative advertising and trade advertising with respect to products bearing the Trademarks (the "Marketing Obligation").
If Licensee fails to satisfy the Marketing Obligation for a Year, Licensee shall pay the amount of the shortfall to Licensor at the time the final quarterly statement for such Year is to be delivered under Section 16(d).