Market transformation definition
Market transformation means a lasting structural or behavioral change in the marketplace that increases the adoption of energy efficient technologies and practices.
Market transformation means a strategy for influencing the adoption of new techniques or technologies by consumers. The objective is to overcome barriers within a market through coordinating tactics such as education, training, product demonstration and marketing, often conducted in concert with rebates or other financial incentives.
Market transformation means the strategic process of influencing customer population and trade ally’s decision-making that creates lasting change in customer behavior by removing barriers or exploiting opportunities to accelerate adoption of cost-effective energy efficiency as a matter of standard practice.
Examples of Market transformation in a sentence
Market transformation programs differ from resource acquisition programs on 1) objectives, 2) geographical and 3) temporal dimensions, 4) baselines, 5) performance metrics, 6) program delivery mechanisms, 7) target populations, 8) attribution of causal relationships, and 9) market structures4.
Market transformation is embraced as an ideal end state resulting from the collective efforts of the energy efficiency field, but differing understandings of both the MT process and the successful end state have not yet converged.
Market transformation tools such as the design guide will help educate design teams on the proper design and implementation of the system (including all-electric mechanical system design) in order to achieve the desired low energy performance.
More Definitions of Market transformation
Market transformation means strategic efforts to induce lasting structural or behavioral changes in the market that result in increased energy efficiency.
Market transformation means the strategic process of intervening in a market to create lasting change in market behavior by removing identified
Market transformation. Substantial Progress from a Decade of Work.” American Council for an Energy-Efficient Economy, Report Number A036. Available at: ▇▇▇▇://▇▇▇.▇▇▇▇▇.▇▇▇/pubs/a036full.pdf 10 ▇▇▇▇▇▇ (1995) Diffusion of Innovations, 5th Ed. 11 Example in bottom chart of this graphic from NYTimes: ▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇.▇▇▇/imagepages/2008/02/10/opinion/10op.graphic.ready.html 12 ▇▇▇▇▇▇ et al (2001) p. 6-5,
Market transformation means coordinated activi-ties, at the state, regional, or national level, that transform markets for the support of efficient technologies and practices or renewable resources. The intent of market transformation is to undertake activities that will increase the market share so that the activity will be sustained after incentives or other support is withdrawn.
Market transformation means a program model for achieving long-lasting changes in targeted markets to increase shares of energy-efficient products and services.
Market transformation. A Guide for Program Developers.” Energy Center of Wisconsin. Available at: ▇▇▇▇://▇▇▇.▇▇▇.▇▇▇/ecwresults/189-1.pdf 5 ▇▇▇▇▇▇▇▇▇, ▇., ▇▇▇▇▇▇▇▇▇, ▇., & ▇▇▇▇▇▇▇▇▇▇▇, L. (2001) “From technology transfer to market transformation”. Proceedings of the European Council for an Energy Efficient Economy Summer Study. Available at ▇▇▇▇://▇▇▇.▇▇▇▇▇.▇▇▇/conference_proceedings/eceee/2001/Panel_2/p2_7/Paper/ 6 ▇▇▇▇▇▇, ▇. ▇., ▇▇▇▇▇▇, ▇., ▇▇▇▇▇▇▇, ▇., ▇▇▇▇▇▇▇, ▇., ▇▇▇▇▇▇▇▇, M., ▇▇▇▇▇▇▇, ▇., ▇▇▇▇▇▇, ▇. (2001) A Framework for Planning and Assessing Publicly Funded Energy Efficiency. p. 6-4. Available at ▇▇▇.▇▇▇▇▇▇.▇▇▇. 7 ▇▇▇▇▇, ▇., and ▇▇▇▇▇▇▇▇, ▇. (2000). The Role of Rebates in Market Transformation: Friend or Foe. In Proceedings from 2000 Summer Study on Energy Efficiency in Buildings. 8 York, D., (1999). “A Discussion and Critique of Market Transformation”, Energy Center of Wisconsin. Available at ▇▇▇▇://▇▇▇.▇▇▇.▇▇▇/ecwresults/186-1.pdf. permanent increases in energy prices. From an economic perspective, there are 3 ways to achieve market transformation: (1) fundamental changes in behavior, (2) provide proper price signals, and (3) permanent subsidy.” The question of what constitutes successful transformation is controversial because of a Catch-22: Market transformation is deemed successful when the changed market is self-sustaining, but that determination cannot be made until after program interventions are ended. Often, however, the need for immediate energy and demand savings or immediate carbon-emissions reductions will mean that program interventions may need to continue, which would interfere with the evaluation of whether MT is self-sustaining. Market transformation success has also been defined in terms of higher sales of efficient measures than would have otherwise occurred against a baseline absent of program interventions. The real world, however, provides no such control condition. Evaluators must estimate these baselines from quantitative factors such as past market sales that may be sparse and/or inaccurate - particularly for new products. Evaluations must also defer to expert judgments on what these baselines may have been as well as on the degree of successful market transformation9. Due to the subjective nature of these judgments, it is imperative that baselines as well as milestone MT targets be determined and agreed upon through collaborative discussion by all stakeholders, and these targets may need periodic revision as deemed necessary by changing conte...
Market transformation means a lasting structural or behavioral change in the marketplace that increases customer adoption of energy efficiency or peak reduction measures that will be sustained after any program promoting such behavior ceases.