Market Reach definition
Market Reach means the percentage of unduplicated World Wide Web users that visit iVillage at least once per month "from home" and excludes the reach that iVillage receives from within AOL or any other proprietary online service, as measured by Media Metrix as of the date that is 45 days proceeding the beginning of the second Contract Year (or if Media Metrics no longer provides such statistics, some other mutually agreed upon industry leading traffic measurement authority).