Launching Program definition
Launching Program means a marketing program that would commence upon the Launch of the Co-Branded Service in each of the "Initial Cities" (and other cities in which the Co- Branded Service becomes available before that Launch) and last for approximately one month in each city, provided that not all marketing components of the Launch Program will be used in each city.
Examples of Launching Program in a sentence
Use, frequency and reach of each of the following resources are identified in the attached Matrix Annex (for the Launching Program and more sustained campaigns through the end of the fifth year after Launch) After such fifth year the Marketing Committee will discuss the level of Itau marketing.