Integrated Product Plan definition

Integrated Product Plan or “IPP” has the meaning set forth in Section 5.3.
View Source
Integrated Product Plan or “IPP” means a plan for the development, commercialization and marketing of a Collaboration Compound hereunder. The IPP will include Product charter, strategic intent, a market analysis (event maps - demographics, market dynamics), label need and wants (based on the applicable Development Plan), Product life overview, geographic overview, and financial overview. In addition, a global marketing plan will be developed and incorporated into the IPP which includes analysis of market (disease overview, Product profile, archetype, patient segmentation), strategic ends (strategic intent, product positioning, brand character, core messages, critical success factors, marketing objectives) strategic means (global Product, place, price, promotion, launch, market research programs), operational plan (implementation plan, marketing activities) and budget for the execution of the plan. Each IPP will also include appropriate milestones and the dates upon which such milestones must be met by ATL, as agreed upon by the parties hereto.
View Source
Integrated Product Plan or “IPP” means a global integrated Product plan outlining key aspects of the Development as well as key aspects of worldwide regulatory strategy, market launch, and Commercialization (including annual sales forecasts) along with ongoing lifecycle management.
View Source

Examples of Integrated Product Plan in a sentence

  • Notwithstanding Section 5.2.1, following the License Effective Date with respect to a Collaboration Program, the Parties may mutually agree, through the Neurology JDC, that Ionis is the more appropriate Party to conduct certain Clinical Studies or other activities under the Integrated Product Plan for such Collaboration Program, including with respect to [***] Development Candidates or with respect to the Clinical Supply and commercial supplies of Product API and Finished Drug Product.

  • The Integrated Product Plan will contain information customarily contained in OMI’s commercialization plans.

  • Following agreement of the Parties to the terms set forth in the preceding sentence, such agreed activities will be Ionis Activities and Ionis will use Commercially Reasonable Efforts to conduct such Ionis Activities in accordance with such agreed terms and the Integrated Product Plan.

  • Prior to the launch of any Product, ATL will prepare a global integrated Product plan outlining the key aspects of market launch and commercialization (the "Integrated Product Plan" or "IPP").


More Definitions of Integrated Product Plan

Integrated Product Plan or "IPP" means a plan for the development, commercialization and marketing of a Collaboration Compound hereunder. The IPP will include Product charter, strategic intent, a market analysis (event maps - demographics, market dynamics), label need and wants (based on the applicable Development Plan), Product life overview, geographic overview, and financial overview. In addition, a global marketing plan will be developed and incorporated into the IPP which includes analysis of market (disease overview, Product profile, archetype, patient segmentation), strategic ends (strategic intent, product positioning, brand character, core messages, critical success factors, marketing objectives) strategic means (global Product, place, price, promotion, launch, market research programs), operational plan (implementation plan, marketing activities) and budget for the execution of the plan. Each IPP will also include appropriate milestones and the dates upon which such milestones must be met by ATL, as agreed upon by the parties hereto.
View Source