INITIAL ROLL-OUT definition
INITIAL ROLL-OUT. COSTS shall mean the direct costs of establishing Internet Measurement Panels (including costs of recruitment, incentives, churn and universe estimates) in the countries and of the initial sizes specified on Exhibit G hereto (or, where Exhibit G does not specify size, panels of commercially reasonable size), provided however that to the extent that Licensee shall elect that the initial number of panel members shall exceed the number specified in Exhibit G, the incremental costs of such increased number of initial panel members shall be included as "Initial Roll-Out Costs."