Identity Book definition
Examples of Identity Book in a sentence
The Brand Identity Book was previously delivered to and reviewed by Licensee and was redelivered to Licensee as of November 9, 2010.
Other co-branding or co-promotion of Licensed Core Trademarks, whether with Licensee’s brands and products or those of a third party, shall not require Licensor approval, but shall be consistent with the terms of this Agreement (including in all material respects in accordance with the Brand Identity Book).
The Parties agree that changes to the Stella Master Brand Identity Book (including, without limitation, the form of any Licensed Core Trademark), other than changes in the Stella Master Brand Identity Book or the form of any Licensed Core Trademark required to comply with applicable Law, shall not be subject to the arbitration procedures set forth in Section 18 of either the ▇▇▇▇▇ TLA or the Stella TLA.
Other co-branding or co-promotion of Licensed Core Trademarks, whether with Licensee’s brands and products or those of a third party, shall not require Steering Committee approval, but shall be consistent with the terms of this Agreement (including in all material respects in accordance with the Brand Identity Book).
The Steering Committee will be responsible for coordinating compliance and driving alignment with the Stella Master Brand Identity Book by each Licensee.
In the event any dispute over such changes (other than changes required to comply with applicable law) is not resolved by the Steering Committee or the applicable senior executive officers of each of the Parties in accordance with Section 18.1, such change shall not be made and the status quo shall be maintained with respect to the Stella Master Brand Identity Book or such Licensed Core Trademark, as applicable.
In furtherance thereof, the Steering Committee may, from time to time, amend or revise the Stella Master Brand Identity Book.