Generating leads definition
Generating leads means (A) engaging in the business of selling leads for small loans; (B) generating or augmenting leads for small loans for other persons for or with the expectation of compensation or gain; or (C) referring consumers to other persons for a small loan for or with the expectation of compensation or gain for such referral, except "generating leads" shall not include generating or augmenting leads for small loans for an exempt person, as described in subsection (b) of section 36a-557, as amended by this act, using the exempt person's data or customer information;
Generating leads means (A) initiating consumer interest or inquiry into a small loan by online marketing, direct response advertising, telemarketing or other similar consumer contact; (B) engaging in the business of selling leads for small loans; (C) generating or augmenting leads for other persons for or with the expectation of compensation or gain; or (D) referring consumers to other persons for a small loan for or with the expectation of compensation or gain;