Fierce Competition definition
Fierce Competition means Tencent Music Entertainment Group (“TME”) invests significantly in the audio (except for music) or paid knowledge content service industry, meaning (a) Tencent or TME launches new products primarily for audio (except for music) or paid knowledge content services; or (b) QQ Music, Kugou Music or Kuwo Music (collectively, the “Music Products”) promotes audio (except for music) or paid knowledge content services on their app loading pages (开屏页) or 20% of its focus pictures (焦点图) for over 5 days in any consecutive 30 days (each an “Unusual Promotion Event”). Where the Company reasonably suspects that an Unusual Promotion Event has occurred, the Company shall notify Tencent that it will collect the relevant data (the “Relevant Data”) on its own on a daily basis for a given 30-day period following the notice on its own, and shall provide the Relevant Data of the preceding Business Day (and the intervening public holidays) on a daily basis to Tencent or TME (as the case may be) by 10am on the current Business Day requesting Tencent or TME (as the case may be) to confirm in writing by 6pm of the current Business Day if the Relevant Data of the preceding day is true. If both the Company and Tencent confirm in writing there is Fierce Competition, the Company may terminate the right for Tencent to appoint an observer to the Board of the Company by sending a written notice to Tencent.