Fence Sitter definition
Fence Sitter group, which means that they’re likely visiting your c-store to purchase fuel, but they are underserved in the BFY area. Therefore, they may not be purchasing their snack items from you. The good news is that this is a shopper who you can utilize to grow your BFY base – they simply need to be educated about the BFY products you offer. In addition, these shoppers tend to have a higher median income, are millennial-aged, have children, and have a higher annual basket ring at c-stores.