Everyday Science definition
Everyday Science project brings the Researchers’ night initiative (25th September 2009), for the first time, in ▇▇▇▇▇▇-Romagna. The aim is to organise public events all over the region showing how researchers and their work are interesting and notably contribute to the improvement of the citizens' daily life. ASTER (coordinator) worked in partnership with Universities of Bologna (Bologna and 4 campuses in Cesena, Forlì, Ravenna and Rimini), Modena and ▇▇▇▇▇▇ ▇▇▇▇▇▇ (Campuses in Modena and ▇▇▇▇▇▇ ▇▇▇▇▇▇), ▇▇▇▇▇▇▇, Parma and Cattolica of Piacenza. Municipality of Faenza and Province of Ravenna actively promoted public events. Several research and innovation centres participated to public events, as well as local public authorities and private sponsors all over the region. 25th September 2009 Researchers’ night in ▇▇▇▇▇▇-Romagna took place in Bologna and in other 7 towns: Cesena, Faenza, Ferrara, Modena, Parma, Ravenna and ▇▇▇▇▇▇ ▇▇▇▇▇▇. Different programmes included experiments and demonstrations, exhibitions and guided visits, open laboratories and museums, science cafes, conferences, shows and live music events. A significant number of researchers participated to public events, available to exchange with the public, together with testimonials, actors, dancers and musicians. Activities were organised as following: o Awareness Campaign: this covered the elaboration of the overall communication strategy and tools, including the identification of a professional communication agency for designing the various communication materials: • Communication tools: website linked to the partners' websites, several pages on the main social networks (Twitter, Facebook). ▇▇▇▇▇ has developed also the new national Researchers’ night website. PRESS KIT: kit of tools (Presentation events & Logo); written material: big and small posters customised for each of the 8 locations, common general flyer and customised flyers for all events; specific actions addressing the media: promotional actions addressed to media and communication channels at local level, articles on the most diffused newspapers and free press at local level, interviews to researchers, news dedicated to the event displayed through local radio stations, short advertisements on Lepida TV. • Launch conference: the general one in Bologna, local conferences in other towns; • Mailing to schools/teachers, graduates, short advertisements on digital screens inside buses in Bologna, and advertising through the web o Activities During the Nig...