EQ Unit definition
EQ Unit means equivalent units as used by Nielsen, MSA and others in order to compare the number of products sold taking into account the variable number of products offered in different consumer selling units. For the avoidance of doubt, a two pack of Electronic Cigarettes equals two EQ Units, a five pack of cartomizers is equal to five EQ Units. A starter kit is equal to as many cartomizers as are included in such kit.