Drive happy definition
Drive happy. – that means driving away from Windsor happy with one’s purchase. The ethos is rooted in Windsor’s longitudinal reputation as a trusted, life-long, value-for-money, community oriented, quality brand marque, if not repeat purchase option vendor, for vehicle purchase across the lifespan (e.g., in-house Red C Focus Group Research, 2017). Windsor believes that customers are their lifeblood, and that a happy customer is a lifelong customer. ‘Windsor believe that when we treat our customers with respect, we will therefore be seen as trustworthy, reliable and fair’ (Windsor Staff Brand Booklet, 2017, p.8). ‘Drive happy’ is the rebrand slogan for all marketing communications and brand material. Defined as working together to deliver a stronger brand, the new refreshing palette of teal, mandarin yellow, powder blue, white, and forest green presents us with portfolio of logos, taglines, friendly museo sans fonts, and clear tone of voice (TOV) prescriptions regarding the sorts of necessary and sufficient linguistic frames, target audience specific images, and company values that our digital marketing copy must draw on.