Direct response issuer definition
Direct response issuer means an issuer who markets medicare supplement policies or certificates without the direct involvement of an insurance agent.
Direct response issuer means an issuer who, as to a particular transaction, is transacting insurance directly with a potential insured without solicitation by, or the intervention of, a licensed insurance ((agent)) producer.
Direct response issuer means an issuer who, as to a partic- ular transaction, is transacting insurance directly with a potential insured without solicitation by, or the intervention of, a licensed insurance producer.