Direct Response definition

Direct Response means, for the purposes of this regulation, a solicitation through a sponsoring or endorsing entity or individually, solely through mail, telephone, the internet, or other mass communication media.

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Direct Response channel shall specifically exclude direct mail catalogs which shall be included in the "Direct Mail Catalog" channel defined above. [*] = CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ("SEC") PURSUANT TO SEC RULE 24B-2 OF THE SECURITIES EXCHANGE act of 1934, AS AMENDED. If Licensor grants to Licensee the right to distribute Licensed Products through Direct Response, each print advertisement, FSI and other promotional material depicting or referring to the Licensed Products or the Licensed Property must be submitted to Licensor for prior written approval in accordance with Licensor's Brand Assurance policies and procedures.

Direct Response means print advertisement, free standing inserts ("FSI's") and other promotional material (except catalogs) that are mailed directly to consumers' homes for the purpose of soliciting product sales directly from consumers. The "Direct Response" channel shall specifically exclude direct mail catalogs which shall be included in the "Direct Mail Catalog" channel defined above. [*] = CERTAIN CONFIDENTIAL INFORMATION CONTAINED IN THIS DOCUMENT, MARKED BY BRACKETS, HAS BEEN OMITTED AND FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ("SEC") PURSUANT TO SEC RULE 24B-2 OF THE SECURITIES EXCHANGE act of 1934, AS AMENDED. If Licensor grants to Licensee the right to distribute Licensed Products through Direct Response, each print advertisement, FSI and other promotional material depicting or referring to the Licensed Products or the Licensed Property must be submitted to Licensor for prior written approval in accordance with Licensor's Brand Assurance policies and procedures.

Examples of Direct Response in a sentence

Direct Response shall mean the capability of Participating Carrier to directly respond to WORLDSPAN Users’ teletype Bookings.
Delaware Tempur-Pedic, Inc.* Kentucky Tempur Production USA, Inc.* Virginia Tempur-Medical, Inc.* Kentucky Tempur-Pedic, Direct Response, Inc.* Kentucky ▇▇▇▇ Sleep Technologies, Inc.
On May 16, 2005, the Company’s PrimaryAds subsidiary filed a lawsuit against Direct Response Technologies, Inc.
WORLDSPAN will not charge ALS Participants the Direct Response charge for Bookings that result from the malfunction or failure of the Direct Sell communications link.
Throughout the term of this Agreement, ITV shall use its best efforts to market, distribute and sell Products bearing one or more of ITV’s and NUTRA’s Marks, including but not limited to Direct Response Marketing.
For purposes of this Section 8, (i) businesses or enterprises "similar to" or "in competition with" Employer shall mean those engaged, in whole or in part, in the business of distributing and selling collectibles and other consumer products through direct response marketing, television infomercials and retail channels (collectively, "Direct Response"), and (ii) Employer shall mean Employer and any subsidiaries and affiliates or the parent of Employer.
VIDEONE shall have first right of refusal for Direct Response Marketing of all future products related to the WRINKLE PATCH brand (i.e. full face patches, etc.).
In addition, for purposes of this Addendum, the following capitalized terms, shall have the meanings described below: AccessPLUS shall mean a group of Supplemental Services providing premium connectivity between the WORLDSPAN System and Participating Carrier’s system, including Direct Response, Direct Access, Direct Sell, and AIRLINE SOURCE permitting WORLDSPAN Users to obtain data and make Bookings through the use of standard entries.
For purposes of this Agreement, Competitors of QVC shall mean any entity whose primary means of deriving revenue is the sale of products or services through the transmission of Direct Response Television Programs.
Each “Appearance” shall mean a one hour appearance on QVC’s Direct Response Television Programs.

More Definitions of Direct Response

Direct Response means any promotional advertisement that requires the viewer to initiate a purchase from the advertising organization. 2.8 "END-USER" means a customer authorized to use the COMMERCIAL PRODUCT for internal purposes only and not for further distribution, and shall include customers granted site-wide rights to use. 2.9 "FIELD OF USE" means DIRECT RESPONSE product or services promotion limited to DIRECT RESPONSE advertising to include package design and ON-PRODUCT advertising for use in television, print and Internet. 2.10 "GROSS SALES" means the dollar value sum of all sales of ROYALTY- BASE PRODUCTS during each year of this Agreement. 2.11 "INTELLECTUALPROPERTYRIGHT(S)"means any and all rights to exclude others, existing from time to time in a specified jurisdiction, under Patent Law, Copyright Law, Moral Rights Law, Trade-Secret Law, Semiconductor Chip Protection Law, Trademark Law, Unfair Competition Law or similar rights.

Direct Response. In advertising. Advertising designed to trigger a behavioural response in target audiences, e.

Direct Response channel shall specifically exclude direct mail catalogs which shall be included in the "Direct Mail Catalog" channel defined above. If Licensor grants to Licensee the right to distribute Licensed Products through Direct Response, each print advertisement, FSI and other promotional material depicting or referring to the Licensed Products or the Licensed Property must be submitted to Licensor for prior written approval in accordance with Licensor's Brand Assurance policies and procedures.

Direct Response means print advertisement, free standing inserts ("FSI's") and other promotional material (except catalogs) that are mailed directly to consumers' homes for the purpose of soliciting product sales directly from consumers. The "Direct Response" channel shall specifically exclude direct mail catalogs which shall be included in the "Direct Mail Catalog" channel defined above. If Licensor grants to Licensee the right to distribute Licensed Products through Direct Response, each print advertisement, FSI and other promotional material depicting or referring to the Licensed Products or the Licensed Property must be submitted to Licensor for prior written approval in accordance with Licensor's Brand Assurance policies and procedures.