Destination BC definition
Examples of Destination BC in a sentence
Destination BC has a long-standing contractual relationship with BC’s Regional Destination Management Organizations (“RDMO”).
Both Destination BC and the Recipient recognize that the tourism industry needs to be able to respond to any significant changes in market conditions locally and globally, and that from time to time the industry will require different levels of support and types of programs provided by Destination BC and the Recipient than are covered under this Agreement.
Rebuilding British Columbia’s tourism industry while the path of recovery from COVID-19 and the long-term impacts of the pandemic on the tourism industry and British Columbia society in general, are not fully understood or predictable, will require that Destination BC, its partners and service providers and the agreements that govern their relationships, be flexible, agile and responsive to changing circumstances over the next three years.
The annual integrated planning process will provide the Recipient with the opportunity to provide advice, input and feedback on all Destination BC programs, including those not covered under this Agreement such as Research & Analytics, and Destination BC’s Co-operative Marketing Partnerships Program.
Destination BC is doing more to balance all aspects of sustainability and are working on specific areas that benefit from a provincial leadership role.
Destination BC takes a shared approach to content marketing, built on common tools, processes, and expertise.
The Financial Contribution is being made available to the Recipient for Services to support the Destination BC programs set out below in this section.
Although each RDMO delivers services on behalf of Destination BC, each is an independent organization with its own Board of Directors and governance.
Destination BC, in its sole discretion, may determine whether such funding results in an Overpayment which may result in Destination BC, in its sole discretion, exercising its rights pursuant to section 3.04 of this Agreement.
All program areas will support the development of Indigenous tourism, as appropriate, in support of Indigenous Tourism BC’s (ITBC) 5-year Strategic Plan and uphold the shared commitments of Destination BC and Indigenous Tourism BC Guiding Principles.