Demand Side Platforms definition

Demand Side Platforms or “DSPs” means the platforms made available by Us where Media Buyers may bid for and buy Inventory, manage their buying and track their Ads.
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Demand Side Platforms or “DSPs” means a piece of software used to purchase advertising in an automated fashion.
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Demand Side Platforms or "DSPs" are purchasing platforms that enable Advertisers to buy the advertising spaces offered by the SSPs. A DSP is a technology that automatically buys advertising spaces for an Advertiser. This takes place by selecting a suitable campaign for an advertising space offered and submitting a purchase offer. If the DSP is awarded the contract, its technology and the advertising materials it contains, including the programming codes (scripts/SDKs, e.g. measurement scripts), will be integrated into the website of the Publisher. DSPs use their technologies to integrate their programming codes (scripts and/or SDKs) and the programming codes (scripts and/or SDKs) of their contractual partners (Advertisers and/or TCF 2.0 Vendors) into the Digital Offers of the Publisher. The DSPs are involved in the processing of TCF 2.0 signals of the TCF 2.0 Framework, as well as the user ID matching and the reading out of device-related IDs from the end device of the user by integrating the DSP technologies and subsequently integrating programming codes (scripts and/or SDKs) of the TCF 2.0 Vendors.
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Examples of Demand Side Platforms in a sentence

  • Advertisers can be serviced by various intermediaries, such as ad networks, media agencies, Demand Side Platforms (DSPs), and advertiser ad servers (section 2.3.2).

  • Ad Intermediary digital service providers that intermediate online advertising, including ad networks, ad exchanges, Demand Side Platforms (DSP), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), and Consent Management Platforms (CMPs).

  • Additionally, the client has the option to obtain subaccounts of various Demand Side Platforms (DSPs) through the contractor.

  • Advertiser/Agency will comply with the privacy, security, and advertising policies, guidelines, restrictions, rules, terms and agreements (including without limitation Personalized Advertising Platform Policies) of applicable Demand Side Platform(s) (e.g., Google, Yahoo, etc.) used by Media Company in connection with ad campaign.