Demand Side Platform definition

Demand Side Platform or “DSP” means a system that allows buyers of digital advertising space (ie, advertisers) to manage multiple ad exchange and data exchange accounts through one interface.
Demand Side Platform or “(DSP)” means a system that enables Customers, through their agencies, to buy online display advertising from multiple exchanges on a single platform. The system allows purchase of audiences, rather than just ads based on response data, cookies etc.
Demand Side Platform or “DSP” shall mean those entities that act on behalf of Advertisers to purchase Ad Inventory by connecting Advertisers to Ad Exchanges or SSPs or help Advertisers find the most effective Ad Impressions, including but not limited to, Display & Video 360 (DV360), DoubleClick Bid Manager, DataXu, MediaMath, AOL, Turn, the Trade Desk, Amobee, Rocket Fuel, Audience Science, AppNexus, Xandr, Adform, and Amazon DSP, and including all predecessors and successors bearing the same or similar functionality.

Examples of Demand Side Platform in a sentence

  • There are many parameters that buyers can take advantage of to more accurately target their audiences directly or through a Demand Side Platform (DSP), including geo, device, daypart, channel, and custom targeting.

  • Partners must be aligned with a Demand Side Platform (DSP) in order to participate.

  • Information reported to the Chief Operating Decision Maker for the purposes of resource allocation and assessment of segment performance is focused on the two segments of Demand Side Platform (DSP) and Supply Side Platform (SSP).

  • Our “trading desk” personnel utilize Demand Side Platform (“DSP”) technology and licensed data from third party providers to purchase targeted advertising on a real-time bidded basis.

  • ADVANCED DISPLAYADVERTISING OPPORTUNITIESProgrammatic Marketplace❚ Geographic, Behavioral, Contextual or List Match targeting is available on select Frontline Web sites.❚ Partners must be aligned with a Demand Side Platform (DSP) in order to participate.

  • Connected to our own Demand Side Platform, as well as third-party Demand Side Partners, we enable marketers to drive return on their ad spent and reach addressable audiences across all relevant ad formats, channels and devices.

  • A Demand Side Platform (DSP) is a system that allows Advertisers to manage their bids across multiple Ad Exchanges in order to minimize expenditure while maximizing results.o Supply Side Platforms.

  • DSP Segment MGI’s Demand Side Platform enables advertisers to drive user acquisition campaigns across the open internet.

  • For the remainder of records withheld in full or in part pursuant to Exemption 4, because of its expertise in the subject matter, pursuant to 6 C.F.R. § 5.4(c)(1), TSA was consulted and determined which records pertaining to AIT system manufacturers were exempt from disclosure under Exemption 4.

  • Our Demand Side Platform generates revenue by charging usage- based fees based on a percentage of a client’s total spend on advertising.

Related to Demand Side Platform

  • online platform means a provider of a hosting service which, at the request of a recipient of the service, stores and disseminates to the public information, unless that activity is a minor and purely ancillary feature of another service and, for objective and technical reasons cannot be used without that other service, and the integration of the feature into the other service is not a means to circumvent the applicability of this Regulation.

  • Hosting Platform means a hosted infrastructure to run the Cloud Service.

  • Demand side management means the management of customer

  • Platform has the meaning specified in Section 6.02.

  • Trading Platform means all programs and technology that present quotes in real-time, allow the placement/modification/deletion of orders and calculation of all mutual obligations of the Client and the Company.

  • suspended platform means a working platform suspended from supports by means of one or more separate ropes from each support;

  • Provider Platform Application means an application or a set of related functionality deployed on a Platform Cloud Service, created by Provider using the Tools to run on or with the Platform Cloud Service for access by End Users.

  • Approved Electronic Platform has the meaning assigned to it in Section 8.03(a).

  • Electronic Platform means such electronic and/or telecommunications facilities as may be approved by the Board from time to time that enable members to attend and participate simultaneously in a general meeting without attending a physical meeting place;

  • Public-Side Information means information that is either (a) available to all holders of Traded Securities of the Borrower or any Subsidiary or (b) not material non-public information (for purposes of United States federal, state or other applicable securities laws).

  • Trunk Side means the Central Office Switch connection that is capable of, and has been programmed to treat the circuit as connecting to another switching entity (for example another Central Office Switch). Trunk-Side connections offer those transmission and signaling features appropriate for the connection of switching entities and cannot be used for the direct connection of ordinary telephone station sets.

  • Personalized license plate means a license plate that has displayed on it a

  • License plate means a device containing letters, numerals, or a combination of both, attached to a

  • Public Side Lender Representatives means, with respect to any Lender, representatives of such Lender that do not wish to receive MNPI.

  • Private Side Lender Representatives means, with respect to any Lender, representatives of such Lender that are not Public Side Lender Representatives.

  • Yard, Side means a yard extending from the front yard to the rear yard of a lot between a side lot line and the nearest wall of any building or structure on the lot.

  • Private-Side Information means any information with respect to Holdings and its Subsidiaries that is not Public-Side Information.

  • Borrower Materials has the meaning specified in Section 6.02.

  • Public liability means any legal liability arising out of or resulting from a nuclear in- cident or precautionary evacuation (includ- ing all reasonable additional costs incurred by a State, or a political subdivision of a State, in the course of responding to a nu- clear incident or precautionary evacuation), except (1) claims under State or Federal Workmen’s Compensation Acts of employees of persons indemnified who are employed (a) at the location or, if the nuclear incident oc- curs in the course of transportation of the radioactive material, on the transporting ve- hicle, and (b) in connection with the licens- ee’s possession, use or transfer of the radio- active material; (2) claims arising out of an act of war; and (3) claims for loss of, or dam- age to, or loss of use of (a) property which is located at the location and used in connec- tion with the licensee’s possession, use, or transfer of the radioactive material, and (b) if the nuclear incident occurs in the course of transportation of the radioactive mate- rial, the transporting vehicle, containers used in such transportation, and the radio- active material.

  • Line Side means the End Office switch connections that have been programmed to treat the circuit as a local line connected to a terminating station (e.g., an ordinary subscriber’s telephone station set, a PBX, answering machine, facsimile machine or computer). Line Side connections offer only those transmission and signal features appropriate for a connection between an End Office and such terminating station.

  • Lot Line, Side means a lot line other than a front or rear lot line.

  • Public library means a library that is lawfully established for free public purposes by 1 or more counties, cities, townships, villages, school districts, or other local governments or a combination thereof, or by a public or local act, the entire interests of which belong to the general public. Public library does not include a special library such as a professional, technical, or school library.

  • Tyre size designation means a designation showing:

  • Special group license plate means a type of license plate designed for a

  • Pricing Side Letter means that certain letter agreement between Buyer and Seller, dated as of the date hereof, as the same may be amended, restated, supplemented or otherwise modified from time to time.

  • Public-Sider means a Lender whose representatives may trade in securities of the Borrower or its controlling person or any of its Subsidiaries while in possession of the financial statements provided by the Borrower under the terms of this Agreement.