dCPM definition

dCPM. (Dynamic Cost Per Thousand) means the variable pricing that IgnitionOne charges to the Advertiser for an impression served to a user based on the value of that user to that Advertiser as determined by IgnitionOne’s scoring algorithms; provided, however, in no event shall the actual average CPM over the course of the contracted campaign as set forth in the IO exceed the stated dCPM rate.
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