Data Deal definition
Data Deal meanss either the sourcing of new data or data models which are not generally available in the data brokerage ecosystem and which are then available for inclusion in the Company’s data analytics, included in the Company’s sales packages and solutions for clients, or used to create new avenues of the Company’s analytic results for client leverage; or the packaging of the Company’s data models, analytics, and insights for direct inclusion in sales and solutions to clients. Additionally, the multi-year licensing of the Company’s data assets to third parties for inclusion in their data and marketing assets and for which the Company’s receives periodic licensing revenue and for which the Company must provide periodic data updates shall constitute a Data Deal. While there is no monetary value specificity assigned to Data Deals as they may be folded into a larger transaction, a Data Deal must represent a recognizable accretion of the Company’s sales value within the transaction, or key purpose for the transaction, or source and value of data because of the data inclusion.