DALC Program definition
Examples of DALC Program in a sentence
It is expressly understood and agreed that Signature shall not have the exclusive right to market the DALC Program, the Transmedia Program or any other dining program through the use of any DALC Sponsors or other marketing partners other than the Exclusive DALC Sponsor Relationships, and Transmedia and its Affiliates may, at any time, market and promote the DALC Program, the Transmedia Program or other dining program through such other DALC Sponsors and such other marketing partners.
The Services Committee shall consist of two members, one of whom shall be the Chief Executive Officer or other designee of Transmedia reasonably acceptable to Signature and one of whom shall be the Signature senior executive primarily responsible for the DALC Program or other designee of Signature reasonably acceptable to Transmedia (such acceptance, in each case, not to be unreasonably withheld).
The goals of Signature's marketing and promotional functions are to generate new, active members for the DALC Program and to induce members of the DALC Program, where applicable, to renew their memberships annually and to be active members of the DALC Program.
Transmedia reserves the right to cease sending directory updates to Members who have not used the DALC Program at least once in the preceding six-month period; provided, that such members will automatically be reactivated and be eligible to receive a directory once they use the DALC Program.
Signature shall bear the expense for the preparation of all solicitation materials and all marketing, advertising and promotional expenses it incurs in marketing and promoting the DALC Program to the Signature DALC Members.
The parties shall cooperate with each other in identifying and selecting new markets in which to offer, market or promote the DALC Program.
The Services Committee otherwise shall review strategies designed to enhance and market the DALC Program and to maximize the fees and revenue therefrom.
Signature shall cause all applications for membership in the DALC Program generated by Signature's performing of marketing and promotional functions to be transmitted directly to Transmedia for its review.
It is expressly acknowledged that the responsibilities of the Services Committee shall be limited to issues relating solely to the DALC Program as operated by the parties in accordance with the terms hereof, and the Services Committee shall have no jurisdiction over matters that relate to, arise out of or are in connection with the respective businesses of the parties hereto other than the DALC Program.
Signature shall use its commercially reasonable efforts to ensure that all communicators understand the DALC Program and the particulars of the offer being promoted and are able to respond to all probable questions.