Consumer Search definition
Consumer Search means the use by the general public, anywhere in the world, of software search engines that search the Internet and are characterized by an advertising-based business model which involves placing ads alongside, or interspersed with, the organic search results; the latter being determined by a ranking of the search results from many different internet domains or URLs. Examples of Consumer Search are the search boxes and search buttons currently available at Google.com, Bing.com, Yahoo.com, Ask.com and similar web sites. For purposes hereof, the term Consumer Search shall not include: