COMPLETED ACTION definition
COMPLETED ACTION is defined as users' activities, as determined by DoubleClick in its sole discretion, after clicking through on Direct Advertising, which actions may include, but not be limited to users (i) completing a form or survey, (ii) making a purchase; (iii) downloading materials; or (iv) performing a click or multiple clicks within Advertiser's Web Site.
COMPLETED ACTION is defined as users' activities, as determined by DoubleClick in its sole discretion, after clicking through on Direct Advertising, which actions may include, but not be limited to users (i) completing a form or survey; (ii) making a purchase; (iii) downloading materials; or (iv) performing a click or multiple clicks within Advertiser's Web Site. *** "Direct Advertising" or a "Direct Advertisement" is defined as an advertisement and its contents on which users can click-through to an Advertiser's Web Site to perform a Completed Action. "DoubleClick Commissions" is defined as monies payable to DoubleClick from an Advertiser as a result of a Completed Action. "DoubleClick Adjusted Commissions" is defined as the DoubleClick Commission less (i) a debt allowance of one percent (1 %) and (ii) broker and agent fees payable by DoubleClick with respect to the Advertiser. "Impression" is defined as occurring each time Advertising appears on a Page resulting from a user accessing or visiting such Page. "Net Revenues" is defined as the gross ▇▇▇▇▇▇▇▇ earned from Advertisers by DoubleClick less (i) rate card and volume discounts and agency commissions, and (ii) a bad debt allowance of 1 % of said gross ▇▇▇▇▇▇▇▇. "Page" is defined as a page in the Web Site designated by Company to be linked to the Service and is accepted and approved by DoubleClick. "Paid Advertising" or "Paid Advertisement" is defined as any Advertising which is paid for by an Advertiser. "Service" is defined as the DoubleClick service that delivers Advertising to any Page(s) of the Web Site in the following order and manner: For users which match the criteria selected by an Advertiser from information currently available to DoubleClick concerning users, a Paid Advertisement from such Advertiser will appear. If no match occurs or a Paid Advertisement is unavailable, a Direct Advertisement will appear, pursuant to the terms of this Agreement. If no match occurs or a Direct Advertisement is unavailable, Advertising promoting the Service and Advertising _________________________ *** Omitted pursuant to a request for confidential treatment and filed separately with the Commission.