co-badging definition
co-badging means the inclusion of two or more payment brands or payment applications of the same payment brand on the same payment instrument.
co-badging means including two or more brands on the same card-based payment instrument
co-badging means having two or more brands on the same card-based payment instrument
More Definitions of co-badging
co-badging means the act of issuing a payment card with two or more unaffiliated payment card network applications or
co-badging means that a single device, e.g. a card, a smartphone or other devices may contain different payment means or brands (e.g. Visa, MasterCard, Maestro or AMEX). Consumers can now select and retailers can promote the most cost-efficient brand when paying with co-badged cards to minimise costs. In particular: