Click Through Rate definition

Click Through Rate is defined as the average number of Click-Throughs per hundred Queries transmitted by Customer to Google and received by Google, expressed as a percentage. If Customer transmits to Google Browse Queries and Search Queries under separate client identifiers (as specified by Google), than Google shall provide Customer with online reports with separate performance metrics for Browse Queries and Search Queries.
Click Through Rate has the meaning set forth in Section 5.2.6 of Exhibit K.
Click Through Rate means the number of actual Clicks during the Purchase Term divided by the number of Email Sends by Customer during the Purchase Term. The Click-Through Rate is calculated on a daily basis. If, during the course of the Purchase Term, the Click-Through Rate is determined by Bluecore to be less than one percent (1%) for ten (10) consecutive days, Bluecore reserves the right to terminate the Purchase Term.

Examples of Click Through Rate in a sentence

  • If at any time during the term of this Agreement, the average Click Through Rate (total Referrals to LookSmart divided by total queries) from the iPilot Service falls below 0.5% over a 14 day period, LookSmart will have the option to stop processing queries, and the parties will promptly meet and work together in good faith to determine the cause of the low Click Through Rate.

  • If Microsoft decides at its sole discretion to offer Extended Placement the parties will negotiate in good faith to determine appropriate adjustments to the Baseline Click Through Rate, Baseline Coverage, and Guaranteed Payment.

  • Microsoft's obligation to exercise commercially reasonable efforts to return the Rolling Average Click Through Rate to levels evidenced prior to the user interface changes is Company's sole and exclusive remedy.

  • During the Term, Microsoft will make commercially reasonable efforts not to make user interface changes to the MSN Search Results Page (including, but not limited to, [*]) that materially reduce the Rolling Average Click Through Rate.

  • For the purposes of this Section 2.8, "The Rolling Average Click Through Rate" means the Click Through Rate over a [*] period.

  • Company Search Services Agreement During the Term, Microsoft will make reasonable commercial efforts not to make design changes (including, but not limited to, [*]) that reduce the Click Through Rate.

  • Increase the Click Through Rate (CTR) of the digital campaigns by 15%.

  • If, after this [*] period, the Click Through Rate is less than the Baseline Click Through Rate, and upon written notification from Company, Company's payment requirements under Section 3.2 will be reduced by a corresponding percentage for the period of time that the Click Through Rate remains below the Baseline Click Through Rate.

  • If at any time during the term of this Agreement, the average Click Through Rate (total Referrals to LookSmart divided by total queries) from the EPilot Service falls below 0.5% over a 14 day period, LookSmart will have the option to stop processing queries, and the parties will promptly meet and work together in good faith to determine the cause of the low Click Through Rate.

  • If during the Term, any design or other change initiated by Microsoft causes the Click Through Rate to experience a decline greater than [*]%, and upon written notification from Company, Microsoft will make commercially reasonable efforts within a [*] period to return the Click Through Rate to where it was immediately prior to the design or other change.


More Definitions of Click Through Rate

Click Through Rate means the percentage of Queries that end-users click on Company Search Results, measured over a [*] period.
Click Through Rate means the number of Click Throughs as a percentage of total Impressions as measured during the Term or any specific period thereof.
Click Through Rate or “CTR” means the ratio of clicks to impressions for an ad or page as defined on G-IPE-0096925.
Click Through Rate. ("CTR") shall mean the percentage of internet users that click through any advertising button, text, graphic or other material on a given web page after such graphic, button, text or material is displayed to such user. The CTRs for advertising campaigns displayed on the Start Page and Search Page (the "NetZero CTR") will be audited by LookSmart on a monthly basis. The CTRs for the same advertising campaigns displayed on the start page and search pages for all other ISP partner start pages and search pages (the "Industry CTR") will also be audited by LookSmart for the same period(s). The reference to campaign shall mean the same creatives for the same products displayed at the same times during the day or the night with the same frequency to the ad recipient. LookSmart agrees to deliver to NetZero in writing within fifteen (15) days of the end of each month a detailed summary of the NetZero CTR and the Industry CTR. In the event that the NetZero CTR for [MAY AND JUNE]* falls to a level below [75%]* of the Industry CTR during the same two months based on a statistically significant sampling, LookSmart and NetZero shall meet during the five (5) day period following the delivery of such data to develop a mutually acceptable strategy to increase the NetZero CTR. This strategy may include specific recommendations by NetZero as to how LookSmart can increase the NetZero CTR through targeted advertising or other methodologies used by NetZero. Such strategy shall include the use by LookSmart of the demographic data provided by *Confidential treatment is requested for confidential information enclosed in the brackets and underlined. NetZero under this Agreement. During the thirty (30) day period following the acceptance of such strategy by both parties, LookSmart agrees to use commercially reasonable efforts to implement the strategy. If the strategy fails to bring the NetZero CTR within [75%]* of the Industry CTR for such thirty (30) day period, then NetZero shall deliver to LookSmart additional Referrals free of charge, in quantity such that the proportion of the total number of Referrals to the number of paid Referrals is inversely proportional to the percentage of the Industry CTR represented by the NetZero CTR; provided, however, in no event shall NetZero be required to provide free Referrals for any month beyond the number that it would be required to provide under the preceding formula if the NetZero CTR were [50%]* of the Industry CTR (i.e., the maximum numbe...