Brandr definition

Brandr means brand the word brand is originated from the old word Brandr, which means to burn, brand is not just a label it is something which distinguish your product to other it is something which define the segment of your product it is something which define the target audiences of your product (Maurya & Mishra, 2012). According to the American Marketing Association’s definition in (1960) a brand is a logo, symbol, color and identity. A brand is the perception in the mind of consumer. A brand is a logo, symbol, color, identity; design etc. brand makes your product or service different from ordinary product or service. It will make your products’ identity, image, and perception. Oxford dictionary (2009) define brand as a trade mark which make the separate identity of particular product or services. Brand is the personality.
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