BIRGing definition
BIRGing. (basking in reflected glory) means that people attempt to demonstrate a connection to others who are successful. The people who practise BIRGing try to present themselves as being successful by exhibiting an attribute in public that they have in common with the successful person. For instance, they will show off merchandizing articles in public, especially following a victory by their team. In the same manner, after a victory by their team, fans will express themselves with ‘we won’, while in the case of a defeat, they tend to use the phrase ‘they lost’ (Strauss, 2006).