Bindass, definition
Bindass,. ’ in Mumbai Hindi slang, means: ‘‘chill’’ or cool, carefree, renegade, pushing boundaries. The channel’s 2010 ‘‘what I am’’ campaign shows ‘‘bindass’’ youth each asserting that ‘‘Just because I’m bindass doesn’t mean I do drugs/ don’t believe in God/ am not serious about my career/ am available’’—reconciling contradictory pulls into a reformulated urban youth identity centering on the definition of ‘‘what I am (not)’’ (Bindass, 2010).