BIDSWITCH Platform definition
BIDSWITCH Platform means BIDSWITCH’s proprietary online trading platform through which Supply Partners can submit Bid Requests for Media that they wish to sell, and Demand Partners can submit Bids for Media that they wish to buy through the operation of a dynamic, real- time exchange whereby Media is sold to Demand Partners whose Bids are selected by or on behalf of Supply Partners.
BIDSWITCH Platform means BIDSWITCH’s proprietary online trading platform through which Supply Partners can submit Bid Requests for Media that they wish to sell and Demand Partners can submit Bids for Media that they wish to buy through the operation of a dynamic, real-time exchange whereby Media is sold to Demand Partners whose Bids are selected by Supply Partners. “BIDSWITCH Service” means the service or services selected by the Demand Partner using the BIDSWITCH User Interface.