BANNER EXCHANGE definition
BANNER EXCHANGE means the NETSCAPE advertising program which offers companies the opportunity to promote their site, which site may or may not have a NETSCAPE domain name, by contributing impressions into a banner exchange network that would in turn give such site the right to impressions on other sites within that banner exchange network. Typically, such sites receive one impression on the banner exchange network for every two they give, with the balance available for the banner exchange network to sell to advertisers. The program is targeted at small sites with low-value inventory which are not candidates for the AdForce Service and, therefore, noncompetitive with ADFORCE. Examples of banner exchange networks include LinkExchange, SmartAge and Hyperbanner.
BANNER EXCHANGE means the merger of MTA, Inc., a Wholly-Owned Subsidiary of the Borrower, with and into Banner (with Banner being the surviving corporation), whereupon each share of common stock, par value $1.00 per share, of Banner issued and outstanding immediately prior to the effective time of such merger not owned by the Borrower or any Affiliate of the Borrower was converted into the right to receive a certain number of validly issued, fully paid and nonassessable shares of common stock, par value $0.10 per share, of the Borrower, as more particularly described in the Banner Exchange Proxy.
Examples of BANNER EXCHANGE in a sentence
LYCOS AND TRIPOD SPECIFICALLY DISCLAIM ALL LIABILITY FOR THE BANNER EXCHANGE TECHNOLOGY AND SERVICE, AND NETWEB SPECIFICALLY DISCLAIMS ALL LIABILITY FOR THE LYCOS SITE, THE TRIPOD SITE AND THE CONTENT THEREIN.