Asset flow definition
Asset flow means an expanded view of the market and how value is created. BrainWorks' business model reflects this reality by not just focusing on traditional investment and asset management functions. BrainWorks has targeting selected academic research and corporate venturing as two major "asset sources" to increase the quality of deal flow and investment opportunities. An Innovation Lab has been established to work with both entrepreneurs and corporate value managers to identify and leverage value opportunities. EXPERIENCED VALUE MAKERS BrainWorks employs a select set of executive partners that offer advice, strategy and recommendations on how asset portfolios can create sustained profitable operations and stock accreation for our clients and a source of deal flow for our investment consideration. Executive Venture Partners (EVP) specializes in the development and implementation of asset valuation strategies primarily focused on assisting companies develop a Corporate Venturing function. This is a nascent function that has not been fully developed as it is typically scattered among a number of isolated functions and advisors. For example, our research indicates that internal coordination of M&A, strategic planning, technology investments and product development are seldom done well. The result is that there are significant portfolios of assets that have accumulated within a company that are not exploited to their fullest value. More importantly, the amount of investment that is put at risk because of redundant, overlapping or unwise ventures is very high. The payback of a Corporate Venturing function can be justified on this alone, not even accounting for the lost value opportunities on the assets that lay fallow.
Asset flow is defined as the movement of assets into a market, supply chain and within a company. The focus is on identifying and nurturing yield producing assets and taking them to market. We assist start up, intermediate and established global companies take assets to market by obtaining "credible mass" as a prerequisite to making subsequent investments need to obtain "crit▇▇▇▇ ▇▇▇▇." ▇redible mass is proving the viability of the business model or asset in the market place with customers. Whereas, crit▇▇▇▇ ▇▇▇▇ ▇▇ the deployment of sufficient resources, practices and capabilities to implement and sustain the business goals.