AMP Brand definition
Examples of AMP Brand in a sentence
Accordingly, NLE agrees that, during the Demonstration Phase and continuing throughout the Development Phase, NLE shall use its best efforts develop and expand the electric vehicle market in the Territory and shall actively and diligently appoint and maintain experienced and competent public relations and advertising personnel and agencies to prepare market for AMP Products and to promote AMP Products and the AMP Brand within the Territory.
Subject to the provisions of this Article 14, AMP hereby grants to NLE the non-exclusive right and license to use in the Territory, only for so long as this Agreement is in force, the Trademarks and the Licensed Methods for the sole purpose of promoting and selling AMP Products and the AMP Brand in the Territory, and for no other purpose.
In furtherance of its obligations under this Agreement, including, but not limited to, its obligations under Sections 2.2 and 6.1 above, NLE shall retain one or more public relations and/or advertising agencies on a retainer basis to work on (a) developing and expanding the electric vehicle market in the Territory and (b) marketing AMP Products and the AMP Brand within the Territory.
AMP reserves the right, upon thirty (30) days’ prior written notice, to require NLE to reasonably participate in any Electronic Advertising of AMP Products or the AMP Brand sponsored by AMP.
Furthermore, AMP is developing methods for establishing and marketing AMP Products and the AMP Brand, together with a business format, systems, methods, procedures, designs, layouts, and specifications relating to the sales, service, marketing, and/or promotion of AMP Products and the AMP Brand (together, the “Licensed Methods”).
AMP shall retain the exclusive right to develop and control the content of all Electronic Advertising for AMP Products and the AMP Brand.
AMP shall provide to NLE, either electronically or in such other manner as AMP shall determine, one or more manuals, technical bulletins, or other written materials covering certain standards, specifications, and operating and marketing procedures that AMP requires NLE to utilize in the sales, service, marketing, and/or promotion of AMP Products or the AMP Brand.
AMP has advised NLE that AMP is engaged in discussions with automobile manufacturers and other industrial and/or manufacturing companies (together, “OEMs”) concerning the incorporation of AMP Intellectual Property and/or AMP Products into the products of such OEMs, which products may or may not include references to the AMP Brand and/or the Trademarks (the “OEM Integrated Products”), and the promotion, marketing, distribution, and sale in the Territory of any OEM Integrated Products.
NLE hereby grants AMP a worldwide, irrevocable, royalty free license to use NLE’s branding strategy or any of NLE’s Intellectual Property, including any copyrightable materials, relating to AMP Products, the AMP Brand, and/or any of the Licensed Methods, it being expressly understood and agreed that NLE’s grant of such license shall not extend to NLE’s proprietary strategy or other proprietary intellectual property regarding implementation of NLE’s proprietary “EVEN” system in the Territory.
AMP is involved in the development of advanced drive trains and battery management systems for electric vehicles, including, but not limited to (1) converting vehicles equipped with internal combustion engines into electric vehicles, (2) selling such converted vehicles under the AMP Brand (as defined herein), and (3) selling other goods and services for electric vehicles.