AMO Brands definition

AMO Brands means the brand name(s) chosen by AMO to identify the Accounts, Credit Cards, etc. related to a corresponding AMO Business. No AMO Brand shall do business using the AMO Brand of another AMO Business, although a single AMO Business can do business under more than one (1) AMO Brand. For instance, as of the Closing Date, the AMO Brands “Bedford Fair Lifestyles” and “Willow Ridge” comprise a single AMO Business. All AMO Brands are also AMO Marks, but not vice-versa. The AMO Brands are set forth on Appendix A.
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Examples of AMO Brands in a sentence

  • Prior to issuing any newly branded accounts for the AMO Brands or AMO Businesses, Bank shall discuss the matter with AMO.

  • For instance, as of the Closing Date, the AMO Brands “Bedford Fair Lifestyles” and “Willow Ridge” comprise a single AMO Business.

  • PRIVATE LABEL CREDIT CARD PLAN AGREEMENT 1 “Account” shall mean an individual open-end revolving line of credit which is (i) established by Bank for a Customer pursuant to the terms of a Credit Card Agreement, (ii) marketed with an AMO Brand or combination of AMO Brands; and (iii) which can be accessed by a Credit Card issued by Bank to correspond to such Account; including without limitation the Crosstown Traders Accounts.

  • In addition, as of the Closing Date, and subject to Schedule 3.1, there shall be Cross Shopping between and amongst all the AMO Businesses and AMO Brands.