Advertiser Funded Programming definition
Advertiser Funded Programming. A sponsor contributes to the financing of the production, development, or distribution of a particular television program. Single vs. Multiple Sponsors: A sponsored party must decide whether it is looking for a single sponsor or multiple sponsors. There is a greater risk with one sponsor; the sponsored party is most heavily dependent on their successful performance. Single sponsors are generally granted a host of exclusive rights including consultation and approval rights. Multiple sponsors are more commonly sought after by sponsored parties in order to provide the requisite financing necessary for large-scale high-budget activities.