advertere definition
advertere which means to turn towards and this indicates to get peoples‟ attention (Goddard, 1998). Therefore, „Advertere‟ word is made of two words - „ad‟ plus „vertere‟.In 1948, the Definitions Committee of American Marketing Association developed what today is the most acceptable definition of advertising: “Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” Advertising reaches to the people, connects to the people and motivates the people towards its final function “action” which means to buy or use the products or services. The main functions of advertising are not only to persuade the mass, but also to educate, entertain, and most importantly to aware the general people.
advertere which means directing one‟s attention. Coddor argued