aCRM definition

aCRM means Analytical Customer Relationship Management which is computer software, data and methodologies that enable enterprises to perform analysis, manage customer relationships and/or improve operational efficiencies by combining demographic data with location-based information, including, but not limited to, store, customer and competitor locations;
aCRM has the meaning given it in Recital C.
aCRM means the Acting Conservator of the River Mersey, or, if no person holds that office, the Secretary of State for Transport;