0001213900-22-031407 Sample Contracts

Mr. Haynor’s Performance Share Unit Agreement Purple Innovation, Inc. INDUCEMENT GRANT
Inducement Grant • June 6th, 2022 • Purple Innovation, Inc. • Household furniture

Purple Innovation, Inc., a Delaware corporation (the “Company”), hereby grants to Participant identified below, as of the below Date of Grant, the right to receive shares of Class A common stock, par value $0.0001 per share, in an amount initially equal to the Target Number of Shares specified below on the terms and conditions contained in this Performance Share Unit Agreement (including the Schedule attached hereto, the “Agreement”). This grant of

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Mr. Haynor’s Restricted Share Unit Agreement Purple Innovation, Inc. INDUCEMENT GRANT
Restricted Share Unit Agreement • June 6th, 2022 • Purple Innovation, Inc. • Household furniture

Purple Innovation, Inc., a Delaware corporation (the “Company”), hereby grants to Participant identified below, as of the below Date of Grant, the right to receive shares of Class A Common Stock, par value $0.0001 per share, in an amount equal to the Number of Shares specified below on the terms and conditions contained in this Restricted Share Unit Agreement (the “Agreement”). This grant of Restricted Share Units is made outside of the Purple Innovation, Inc. 2017 Equity Incentive Plan (the “Plan”) as an inducement grant in accordance with the Nasdaq inducement grant exception found in Nasdaq Listing Rule 5635(c)(4). Any capitalized term used but not defined in this Agreement shall have the meaning given to the term in the Plan and the Company’s 2019 Long-Term Equity Incentive Plan (the “LTIP”) as they currently exist or may hereafter be amended.

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