0001047469-04-022388 Sample Contracts

SUPPLY AGREEMENT
Supply Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers • Utah

This agreement sets forth the terms of the Supply Agreement between MRS. FIELDS' ORIGINAL COOKIES, INC. ("Buyer") and COUNTRYSIDE BAKING COMPANY, INC. ("Seller"), relating to the purchase by Buyer, and the sale by Seller, of cookie dough and other bakery products, having the item codes and names listed on attached Exhibit A, and "new bakery products" designated as such under Paragraph 4 below (collectively, "Products").

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INTERNATIONAL TRADEMARK ASSIGNMENT
Global Trademark Assignment Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers • Utah

This Global Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between TCBY Enterprises, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400 Salt Lake City, Utah 84121 ("Assignor"), and its wholly-owned subsidiary, TCBY Systems, LLC, a Delaware limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee").

LICENSE AGREEMENT
License Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers • Utah

THIS LICENSE AGREEMENT is made and entered into as of the 16th day of March 2004. (the "Effective Date") by and between Mrs. Fields Franchising, LLC a Delaware limited liability company with an address at 2855 E. Cottonwood Parkway, Suite 400 Salt Lake City, Utah 84121 ("Licensor"), and Mrs. Fields' Original Cookies, Inc. a Delaware corporation, with an address at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 (Licensee").

INTERNATIONAL TRADEMARK ASSIGNMENT
MRS Fields Brand Inc • July 2nd, 2004 • Cookies & crackers • Utah

This Global Trademark Assignment (the "Assignment") is entered into this 16th day of March, 2004, between Mrs. Fields' Original Cookies, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and its indirect subsidiary, The Mrs. Fields' Brand, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee").

UNITED STATES TRADEMARK ASSIGNMENT
Trademark Assignment Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers • Utah

This United States Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between TCBY Enterprises, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400 Salt Lake City, Utah 84121 ("Assignor"), and its wholly-owned subsidiary, TCBY Systems, LLC, a Delaware limited liability company having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee").

EXCLUSIVE SUPPLY AGREEMENT
Exclusive Supply Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers • New York

This Exclusive Supply Agreement, dated as of November 19, 2002 (this "Agreement"), is made and entered into by and between TCBY Systems, LLC, a Delaware limited liability company ("TCBY"), and Americana Foods Limited Partnership, a Texas limited partnership ("AF"); TCBY and AF may be referred to in this Agreement as a "Party" in the singular or "Parties" in the plural.

UNITED STATES TRADEMARK ASSIGNMENT
Trademark Assignment Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers • Utah

This United States Trademark Assignment agreement (the "Assignment") is entered into this 16th day of March, 2004, between Mrs. Fields' Original Cookies, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignor"), and its indirect subsidiary, The Mrs. Fields' Brand, Inc., a Delaware corporation having its principal place of business at 2855 E. Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 ("Assignee").

BEVERAGE MARKETING AGREEMENT Mrs. Fields Original Cookies, Inc. March 7, 2003
Marketing Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers

The parties to the Beverage Marketing Agreement (the "Agreement") are Mrs. Fields Original Cookies, Inc. ("MFOC") and Coca-Cola Fountain ("CCF"), part of The Coca-Cola Company. The Agreement will apply to all outlets where Fountain Beverages and Juice Beverages are served that are owned or operated by MFOC or any of its subsidiaries, including any outlets that are opened after the Agreement is signed. The Agreement will also apply to acquired outlets (including outlets owned or operated by an acquired business), unless those outlets are already governed by an agreement with CCF and that agreement is validly assigned to MFOC as part of the acquisition. If the acquired outlet is currently under a pre-existing agreement with a competitive beverage supplier, the acquired outlet will come under this Agreement after the competitive agreement is terminated or expires. MFOC will cause all TCBY outlets, including those that are newly opened or acquired to comply with the terms of this Agreement

TCBY FRANCHISE AGREEMENT FOR STORES OPERATED IN CONJUNCTION WITH OTHER CONCEPTS
Franchise Agreement • July 2nd, 2004 • MRS Fields Brand Inc • Cookies & crackers • Utah
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