0001047469-04-001480 Sample Contracts

247,200,000 principal amount at maturity JOSTENS HOLDING CORP. 101/4% Senior Discount Notes Due 2013 REGISTRATION RIGHTS AGREEMENT
Registration Rights Agreement • January 21st, 2004 • Jostens Holding Corp • New York

JOSTENS HOLDING CORP., a Delaware corporation (the "Company"), proposes to issue and sell to Credit Suisse First Boston LLC and Deutsche Bank Securities, Inc. (collectively, the "Initial Purchasers"), upon the terms set forth in a purchase agreement of even date herewith (the "Purchase Agreement"), $247,200,000 aggregate principal amount at maturity of its 101/4% Senior Discount Notes Due 2013 (the "Initial Securities"). The Initial Securities will be issued pursuant to an Indenture, dated as of December 2, 2003 (the "Indenture"), between the Company and The Bank of New York, as trustee (the "Trustee"). As an inducement to the Initial Purchasers to enter into the Purchase Agreement, the Company agrees (this "Agreement") with the Initial Purchasers, for the benefit of the Initial Purchasers and the holders of the Securities (as defined below) (collectively the "Holders"), as follows:

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