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CITY OF BOISE ARTS AND HISTORY
Agreement • November 27th, 2018 • Idaho

Scope of Work: The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified consulting firms with solid experience in audience research and analysis (both quantitative and qualitative), message/positioning development, and government identity/branding including development of a brand activation campaign; recommendations for techniques and rollout to include interactive and social media marketing, as well as traditional marketing, media and promotions; and recommendations for results tracking/measurement. The Boise City Department of Arts & History (A&H) is seeking the development of brand activation efforts to help increase awareness of and engagement in the department, its services, and programs.

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