ADSHEL CONTRACT TO PROVIDE BUS SHELTERSAdshel Contract • November 29th, 2001
Contract Type FiledNovember 29th, 2001In 1980, London Transport entered into a partnership with the advertising company, Adshel to take advantage of the growing market for the sale of advertising space on bus shelters. The other significant company in the market at that time, the French-based JC Decaux had also been approached, but the partnership with Adshel was considered to offer the best prospects. The partnership, now known as London Buses Adshel, is for a minimum period of 25 years, and comes to the end of its minimum term at the end of January 2005.