Common Contracts

EXCHANGE AGREEMENT among MEDIAALPHA, INC., QL HOLDINGS LLC, GUILFORD HOLDINGS, INC. and THE CLASS B-1 MEMBERS OF QL HOLDINGS LLC Dated as of October 27, 2020

Exchange Agreement • November 2nd, 2020 • MediaAlpha, Inc. • Insurance carriers, nec • Delaware

• Contract Type
  Exchange Agreement
• Filed
  November 2nd, 2020
• Company
  MediaAlpha, Inc.
• Industry
  Insurance carriers, nec
• Jurisdiction
  Delaware

EXCHANGE AGREEMENT, dated as of October 27, 2020 (this “Agreement”), among MediaAlpha, Inc., a Delaware corporation (“Pubco”), QL Holdings LLC, a Delaware limited liability company (the “Company”), Guilford Holdings, Inc., a Delaware corporation (“Intermediate Holdco”) and the holders from time to time of Class B-1 Units in the Company listed on Exhibit A hereto (collectively, the “Class B-1 Members”). Capitalized terms used but not simultaneously defined are defined in or by reference to Section 1.01.

EXCHANGE AGREEMENT among MEDIAALPHA, INC., QL HOLDINGS LLC, GUILFORD HOLDINGS, INC. and THE CLASS B-1 MEMBERS OF QL HOLDINGS LLC Dated as of [ ], 2020

Exchange Agreement • October 5th, 2020 • MediaAlpha, Inc. • Insurance carriers, nec • Delaware

• Contract Type
  Exchange Agreement
• Filed
  October 5th, 2020
• Company
  MediaAlpha, Inc.
• Industry
  Insurance carriers, nec
• Jurisdiction
  Delaware

EXCHANGE AGREEMENT, dated as of [ ], 2020 (this “Agreement”), among MediaAlpha, Inc., a Delaware corporation (“Pubco”), QL Holdings LLC, a Delaware limited liability company (the “Company”), Guilford Holdings, Inc., a Delaware corporation (“Intermediate Holdco”) and the holders from time to time of Class B-1 Units in the Company listed on Exhibit A hereto (collectively, the “Class B-1 Members”). Capitalized terms used but not simultaneously defined are defined in or by reference to Section 1.01.