EXHIBIT 10.18
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AOL SERVICE
INVENTORY
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AOL INVENTORY/DEMOGRAPHIC PURCHASED DISPLAY START DISPLAY AD TYPE TOTAL GROSS TOTAL
DATE STOP DATE PRICE IMPRESSIONS
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Recipe Makeover sponsorship button 4/1/00 3/31/01 88x31 360,000
Recipe Makeover banner 4/1/00 3/31/01 234x80 180,000
Simply Fit sponsorship button 4/1/00 3/31/01 88x31 2,400,000
Simply Fit sponsorship banner 4/1/00 3/31/01 234x80 600,000
Wellness Center - Diet and Fitness 4/1/00 3/31/01 194x15 800,000
Sports - Fitness Sponsorship 4/1/00 3/31/01 88x31 72,000
Fitness and Sports Medicine Tip Button 4/1/00 3/31/01 88x31 189,600
Fitness and Sports Medicine Tip Banner 4/1/00 3/31/01 234x80 93,600
Women's - Wellness - Diet & Fitness relate 4/1/00 3/31/01 194x15 360,000
Women - Self Discovery banner 4/1/00 3/31/01 234x60 180,000
Food - Main screen banner 4/1/00 3/31/01 488x60 600,000
Run of Food - banner 4/1/00 3/31/01 488x60 1,000,008
Premium Diet & Nutrition package 4/1/00 3/31/01 234x60 2,000,004
Premium Women's Health package 4/1/00 3/31/01 234x60 1,200,000
Premium Eating Well health package 4/1/00 3/31/01 234x60 95,000
Premium Fitness health package 4/1/00 3/31/01 234x60 600,000
Mail Inbox 4/1/00 3/31/01 175x45 2,000,004
ROS 4/1/00 3/31/01 234x60 1,500,000
Women's Main Screen 4/1/00 3/31/01 234x60 430,000
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Attach completed AOL Demographic Profile Worksheets Totals 1,014,240 14,469,216
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ART
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All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.
ARTWORK REQUIRED FROM ADVERTISER/AGENCY:
[X] 234x60 AB Standard / 7 k Max file size/animation not to [X] Special 184x16
exceed 8 seconds [ ] 120x90 5k max file size/animation not to exceed 6 seconds
[X] 175x45 Chat/Mail in-box / 5k Max [X] 88x31 3k max file size/branding button/No animation
file/animation not to exceed 6 seconds [ ] 120x60 5k Max file size/animation not to exceed 6 seconds
Advertiser URL (MUST BE FILLED IN**)
The HTTP/URL address to be connected to the Advertisement shall be: http:// xxx.xxxxxx.xxx
**If you don't have linking URL, please put advertiser homepage URL for review
Please send artwork and URL to (choose one):
[X] XxxXxxXxxx@xxx.xxx
Please copy XXXXXXXXXX@XXX.xxx on all artwork submissions
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AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.
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XXX.XXX
INVENTORY
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XXX.XXX INVENTORY/PACKAGES**PURCHASED DISPLAY START DISPLAY AD TYPE TOTAL GROSS TOTAL
DATE STOP DATE PRICE IMPRESSIONS
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Yellow Pages-Health and Medicine/Health and Fitness 4/1/00 3/31/01 468x60 120,000
Clubs
Web Center-Health-Fitness & Sports Medicine text 4/1/00 3/31/01 194x15 120,000
Netfind ROS 4/1/00 3/31/01 488x60 3,360,000
XXX.xxx home page 12/1/00 3/31/01 100x70 4,000,000
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**See attached package description for any XXX.xxx package purchase Totals: $61,200 7,600,000
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ART
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All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.
ARTWORK REQUIRED FROM ADVERTISED AGENCY:
[X] 468x60 XXX.xxx Webcenter/12k Max/Animation-4 [ ] _____ Kids Only & Hometown/6k Max/Animation-4
loop max loop max
[X] 100x70 XXX.xxx Home Page/3k Max/No animation [ ] 120x30 Hometown Anchor/2k max file size/No
[ ] 120x60 Instant Messenger/7.5k Max/animation-4 animation
loop max [X] 184x15 Webcenter/Text/29 Characters/2 point
[ ] 141x60 Webcenter Sponsor/4k max file font/Transparent
size/7/Animation-1 loop max
Advertiser URL: (MUST BE FILLED IN):
The HTTP/URL address to be connected to the Advertisement shall be: http:// xxx.xxxxxx.xxx
**If you don't have linking URL, please put advertiser homepage URL for review
Please send artwork and URL to (choose one):
XxxXxxXxxx@xxx.xxx
Please copy XXXXXXXXXX@XXX.xxx on all artwork submissions
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AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.
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SEARCH 2000
INVENTORY
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SEARCH 2000 INVENTORY PURCHASED DISPLAY START DISPLAY AD TYPE TOTAL GROSS TOTAL
DATE STOP DATE PRICE IMPRESSIONS
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AOL Search-AOL-Directory-Health-Weight Loss banner 4/1/00 3/31/01 468x60 180,000
AOL Search-Web-Directory-Health-Weight Loss banner 4/1/00 3/31/01 468x60 180,000
Search 2000 (Netfind) home page 4/1/00 3/31/01 120x60 2,100,000
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Totals: 2,460,000
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ART
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All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.
[X] 468x60 GAB Standard/12k Max File Size/Animation 4-loop max [X] 120x80 AOL Search Main Page/2k max
file size No animation
Advertiser URL: (Must be filled in)
The HTTP/URL address to be connected to the Advertisement shall be: http:// xxx.xxxxxx.xxx
If you don't have linking URL, please put advertiser homepage URL for review
Please send artwork and URL to (choose one):
Aol/XxxXxxx@xxx.xxx
Please copy XXXXXXXXXX@xxx.xxx on all artwork submissions
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AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.
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NETSCAPE
INVENTORY
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NETSCAPE INVENTORY PURCHASED DISPLAY START DISPLAY AD TYPE TOTAL GROSS TOTAL
DATE STOP DATE PRICE IMPRESSIONS
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Netscape - Health - Diet and Nutrition sponsorship 4/1/00 3/31/01 141x60 180,000
Netscape - Health - Exercise and Fitness sponsorship 4/1/00 3/31/01 141x60 180,000
Netscape - Health - Women's Health sponsorship 4/1/00 3/31/01 141x60 180,000
Netscape - Health - Diet and Nutrition text links 4/1/00 3/31/01 194x15 120,000
Netscape - Health - Diet and Nutrition banner 4/1/00 3/31/01 468x60 120,000
Netscape - Health - Exercise and Fitness text link 4/1/00 3/31/01 194x15 120,000
Netscape - Health - Exercise and Fitness banner 4/1/00 3/31/01 466x60 36,000
Netcenter ROS 466x60 2,100,000
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Totals: 3,036,000
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ART
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All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.
ARTWORK REQUIRED FROM ADVERTISER/AGENCY
[X] 468x60 General/10kMax/Animation - 1 loop
[ ] 100x70 Home Page/2kMax/Animation-1 loop [ ] 118x15 Small Business Text/16
characters/spaces/2point font
[ ] 141x60 Sponsor/4k Max/Animation-1 loop
[ ] 194x15 Text/29 characters/2 point font
The HTTP/URL address to be connected to the Advertisement shall be: http:// xxx.xxxxxx.xxx
If you don't have linking URL, please put advertiser homepage URL for review
Please send artwork and URL to (choose one):
[X] Aol/XxxXxxx@xxx.xxx
Please copy XXXXXXXXXX@xxx.xxx on all artwork submissions
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AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.
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PARTNER
INVENTORY
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PARTNER INVENTORY PURCHASED DISPLAY START DISPLAY AD TYPE TOTAL GROSS TOTAL
DATE STOP DATE PRICE IMPRESSIONS
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Weight loss tools, chats & diet plans - Thrive on 4/1/00 3/31/01 120x60 420,000
Oxygen(web)
Body Mass Index Calculator - Thrive weight 4/1/00 3/31/01 120x60 420,000
Are you fit? Thrive Fitness (web) 4/1/00 3/31/01 120x60 144,000
Thrive: Weight (was Weight Loss) contextual 4/1/00 3/31/01 194x15 2,500,200
integration (30 characters max)
Oxygen Media - Thrive - Fitness - (Web) 4/1/00 3/31/01 468x60 1,600,000
Oxygen Media - Thrive - Weight (was Weight Loss) 4/1/00 3/31/01 468x60 960,000
(WEB)
Run of Mom's Online 4/1/00 3/31/01 468x60 460,000
Xx. Xxxx - Weight Loss Center - XXX.xxx 4/1/00 3/31/01 130x60 64,900
Ebay - AOL - Miscellaneous - Household - Fitness 4/1/00 3/31/01 468x60 120,000
Ebay - AOL - Miscellaneous-Sporting Goods - Exercise 4/1/00 3/31/01 468x60 120,000
Equipment
Oxygen Media - Thrive - Weight (Network) 4/1/00 3/31/01 468x60 60,000
Attach completed AOL Demographic Profile Worksheet Totals: 341,190 7,079,100
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ART
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All necessary artwork and active URL's must be provided by advertiser 3 business days prior to start date.
ARTWORK REQUIRED FROM ADVERTISER/AGENCY
Partner traffic specs and art sizes may [ ] _______________
vary. Please ask your Salesperson for
current specs.
Advertiser URL: (MUST BE FILLED IN)
The HTTP/URL address to be connected to the Advertisement shall be: http:// xxx.xxxxxx.xxx
If you don't have linking URL, please put advertiser homepage URL for review
Please send artwork and URL to (choose one):
[X] Aol/XxxXxxx@xxx.xxx
Please copy XXXXXXXXXX@xxx.xxx on all artwork submissions
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AOL reserves the right to immediately cancel any advertising flight in the event
of a material change to the nature or content of the site linked to the
Agreement.
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ADVERTISING PURCHASE SUMMARY
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TOTAL PRICE TOTAL IMPRESSIONS CPM
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AOL Service $1,014,240.00 14,469,217 $70.10
XXX.xxx $61,200.00 7,600,008 $ --
Search 2000 $47,160.00 2,460,000 $19.17
DCI $0.00 -- $0.00
Netscape $80,640.00 3,036,000 $25.58
CompuServe $0.00 -- $0.00
Partner $341,160.00 7,079,100 $48.19
Cross-Brand $0.00 -- $0.00
Moviefone $0.00 -- $0.00
Spinner $0.00 -- $0.00
ICQ $0.00 -- $0.00
Total Purchase Price $1,644,400.00 34,644,324
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Less Agency Discount
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NET PURCHASE PRICE TOTAL GUARANTEED IMPRESSIONS CPM
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$1,544,400.00 $4,644,324 $44.58
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In the event that all necessary artwork and active URL's are not provided to AOL
in the manner specified herein at least three (3) business days prior to the
Display Start Date, all Impressions to the relevant advertising inventory from
and after the Display Start Date shall count toward the Total Impressions and
Advertiser shall remain liable for all payments hereunder notwithstanding AOL's
inability to display the Advertisement. AOL shall be entitled to run "house"
advertisements in the relevant advertising inventory until three (3) business
days after receipt of all necessary artwork and active URL's.
In the event guaranteed Impressions are reached prior to the Display Stop Date,
AOL may, at its option, discontinue display at such earlier time. Any guarantees
are to Impressions (as measured by AOL in accordance with its standard
methodologies and protocols), not click-throughs." To the extent that there is a
shortfall lin Impressions as of the end of the specified display period, AOL
will provide, as Advertiser's sole remedy, "make good" Impressions through
comparable placements. To the extent Impressions commitments are identified
without regard to specific placements, such placements will be as mutually
agreed upon by AOL, and Advertiser during the course of the display period. AOL
reserves the right to alter Advertiser flight dates to accommodate trafficking
needs or other operational needs. In such cases, AOL will make available to
Advertiser reasonaby equivalent flight(s). It is understood there will be no
duplicate impressions per page.
STANDARD TERMS AND CONDITIONS
This Insertion Order incorporates by reference AOL's standard advertising terms
and conditions (the "Standard Terms"), including terms related to advertising
material, payment modifications, cancellation rights, usage data, limitations of
liability, disclaimers, indemnifications, use of AOL member information and
miscellaneous legal terms. Among other things, the Standard Terms provide AOL
the right to cancel this Insertion Order Agreement on thirty days notice to
Advertiser (or upon such shorter notice as may be designated by AOL in the event
that AOL in the event that AOL believes that further display of the
Advertisement will expose AOL to liability or other adverse consequences), in
which case Advertiser shall only be responsible for the pro-rata portion of
payments attributable to the period preceding such termination. The Standard
Terms appear at keyword "Standard Ad Terms 5" on the U.S. based America Online
brand service and at xxxx://xxxxxxxxxx.xxx.xxx/xxxxxxx0.xxxx. ADVERTISER
ACKNOWLEDGES THAT IT HAS BEEN PROVIDED AN OPPORTUNITY TO REVIEW THE STANDARD
TERMS AND AGREES TO BE BOUND BY THEM.
In order to bind the parties to this Insertion Order Agreement, their duly
authorized representatives have signed their names below on the dates indicated.
This Agreement (including the Standard Terms incorporated by reference) shall be
binding on both parties when signed on behalf or each party and delivered to the
other party (which delivery may be accomplished by facsimile of the signature
pages hereto).
AMERICA ONLINE, INC. ADVERTISER
By: /s/ By: /s/
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(signature) (signature)
Print Name: Xxxx X. Xxxxxx Print Name: Humble
Title: V.P. Title: CEO
(Print or Type) (Print or Type)
Date: Date: 3/20/00
