BROKER DEALER MARKETING AND SERVICING AGREEMENT FOR VARIABLE ANNUITY CONTRACTS

BROKER DEALER
MARKETING AND SERVICING AGREEMENT
FOR VARIABLE ANNUITY CONTRACTS
This Broker Dealer Marketing and Servicing Agreement for Variable Annuity Contracts (the “Agreement”) is
effective this ______ day of ________________, 2013, by and among Principal Life Insurance Company
(“Issuer”) and Princor Financial Services Corporation (“Distributor”), on the one hand, and
_______________________ and its duly licensed insurance affiliates indicated on the signature page of this
Agreement, if any, (collectively “Broker Dealer”), on the other hand. Distributor, Issuer and Broker Dealer are
individually referred to as a “Party” and collectively as the “Parties”
RECITALS
A.	Issuer offers certain individual variable annuity contracts listed in the exhibit(s) attached to this Agreement
	(“Annuity Contracts”). The exhibit(s) attached to this Agreement are incorporated herein by reference and
	made a part hereof (“Exhibits”).
B.	Distributor is a broker dealer registered with the Securities and Exchange Commission (the “SEC”) under
	the Securities and Exchange Act of 1934, as amended, (the “1934 Act”) and a member in good standing of
	the Financial Industry Regulatory Authority, Inc. (“FINRA”). Distributor is the principal underwriter of the
	Annuity Contracts.
C.	Broker Dealer is engaged in the sale of securities and other investment products, including variable annuity
	contracts. Broker Dealer either is licensed in certain states as an insurance agent or agency or has entered
	into an insurance networking agreement with the undersigned duly licensed insurance affiliates to act on its
	behalf in the capacity of a licensed insurance agent or agency.
D.	The Parties enter into this Agreement for the purpose of authorizing Broker Dealer to solicit sales of and
	service Annuity Contracts, subjects to the terms and conditions set forth in this Agreement and the Exhibits.
NOW THEREFORE, in consideration of the mutual promises and covenants contained in this Agreement, the
receipt and sufficiency of which the Parties acknowledge, the Parties agree as follows:
REPRESENTATIONS
1.	Issuer represents that the Annuity Contracts shall comply with the registration and other applicable
	requirements of the Securities Act of 1933 (the “1933 Act”) and the Investment Company Act of 1940
	(the “40 Act”) and the rules and regulations thereunder, including the terms of any order of the SEC
	with respect thereto. Issuer further represents that the Annuity Contract prospectuses included in
	Issuer’s registration statement, post-effective amendments, and any supplements thereto, as filed or to be
	filed with the SEC, as of their respective effective dates, contain or will contain all statements and
	information required to be stated therein by the 1933 Act and in all respects conform or will conform to
	the requirements thereof, and no prospectus, nor any supplement thereof, includes or will include any
	untrue statement of a material fact, or omits or will omit to state any material fact required to be stated
	therein or necessary to make the statements therein not misleading; provided, however, that the
	foregoing representations shall not apply to information contained in or omitted from any prospectus or
	supplement in reliance upon and in conformity with written information furnished to Issuer by Broker
	Dealer specifically for use in preparation thereof. The foregoing representations also shall not apply to
	information contained in or omitted from any prospectus or supplement of any underlying mutual fund.

2	.	Broker Dealer represents and warrants that it is a broker dealer registered with the SEC under the 1934
		Act, a member in good standing of FINRA, and is registered as a broker dealer under state law to the
		extent required in order for it or those persons who are registered with it and licensed as insurance
		producers (“Registered Representatives”) to provide the services described in this Agreement. Broker
		Dealer agrees to abide by all rules and regulations of FINRA, including its Conduct Rules, and to
		comply with all applicable state and federal laws and the rules and regulations of authorized regulatory
		agencies affecting the sale and servicing of Annuity Contracts.
		MARKETING/SERVICING
3	.	Issuer and Distributor appoint Registered Representatives to solicit and procure applications for the sale
		of and service of Annuity Contracts. This appointment is not exclusive and only extends to those
		jurisdictions in which the Annuity Contracts have been approved for sale and in which Broker Dealer
		and Registered Representatives are properly registered, licensed and appointed.
4	.	Broker Dealer will itself be, or will select persons associated with it who are, trained and qualified to
		solicit applications for purchase and service of Annuity Contracts in conformance with applicable state
		and federal laws. Any such persons shall be registered representatives of Broker Dealer in accordance
		with the rules of FINRA and any applicable state laws, be licensed to offer the Annuity Contracts in
		accordance with the insurance laws of any jurisdiction in which such person solicits applications and be
		licensed with and appointed by Issuer to solicit applications for and service Annuity Contracts.
5	.	Broker Dealer will use commercially reasonable efforts to train and instruct its Registered
		Representatives not to make recommendations to an applicant to purchase an Annuity Contract in the
		absence of reasonable grounds to believe that the purchase is suitable for such applicant, in accordance
		with the suitability and disclosure requirements of the 1934 Act, FINRA Conduct Rule 2310, and any
		state insurance law or regulation governing the offer and sale of Annuity Contracts, including any state
		law or regulation governing sales to the public in general (e.g. consumer protection laws or regulations,
		unfair trade practices, annuity disclosure regulations, etc.) or to senior citizens, as the same may be
		amended or interpreted from time to time. Broker Dealer will use commercially reasonable efforts to
		determine that each transaction is completed with a Registered Representative's report indicating
		suitability, including any required and necessary customer information, and is subjected to a review
		process in compliance with FINRA Conduct Rule 3010, as the same may be amended or interpreted
		from time to time. Each application shall be approved by one of Broker Dealer’s registered principals, in
		accordance with all applicable FINRA rules.
6	.	The activities of all Registered Representatives, employees and agents (“producers”) will be under the
		direct supervision and control of Broker Dealer. The right of Registered Representatives to solicit
		applications for the purchase and service of Annuity Contracts is subject to their continued compliance
		with the rules and procedures that may be established by Broker Dealer, or Issuer, including, but not
		limited to, those set forth in this Agreement.
7	.	Broker Dealer shall ensure that applications for the purchase of Annuity Contracts are solicited only in
		the states where Annuity Contracts are qualified for sale, and only in accordance with the terms and
		conditions of the then current prospectus applicable to Annuity Contracts and will make no
		representations not included in the prospectus, Statement of Additional Information, or in any
		authorized supplemental material supplied by Distributor. With regard to Annuity Contracts, Broker
		Dealer shall not use or permit its producers to use any sales promotion materials or any form of

		advertising other than that supplied or approved by Distributor. Issuer and Distributor shall provide only
		approved supplemental material, advertising and sales materials, including illustrations, for Broker
		Dealer’s use.
8	.	Broker Dealer will promptly forward to the appropriate office of Distributor, or its authorized designee,
		all Annuity Contract applications along with other documents, if any, and any payments received with
		such applications and will have no rights of set off for any reason. Any Annuity Contract application
		that is rejected, together with any payment made and other documents submitted, shall be returned to
		Broker Dealer or the source of the payments.
9	.	Broker Dealer shall ensure that the prospectus delivery requirements under the 1933 Act and all other
		applicable securities and insurance laws, rules and regulations are met and that delivery of any
		prospectus for Annuity Contracts will be accompanied by delivery of the prospectus for the underlying
		mutual funds, and, where required by state law, the Statement of Additional Information for the
		underlying mutual funds. Issuer or Distributor shall inform Broker Dealer of those states that require
		delivery of a Statement of Additional Information with the prospectus on initial sale. Broker Dealer is
		responsible for prospectus delivery requirements only on initial sale. Issuer and Distributor will be
		responsible for prospectus delivery annually after the original sale.
10	.	Broker Dealer agrees to maintain all books and records relating to the servicing and sale of Annuity
		Contracts or interests therein required under the 1934 Act, and any applicable rules promulgated
		thereunder, and applicable securities or insurance laws of any states.
11	.	Broker Dealer understands and agrees that in performing the services covered by this Agreement, it is
		acting in the capacity of an independent contractor and not as an agent or employee of Distributor or
		Issuer and is not authorized to act for, or make any representation on behalf of, Distributor or Issuer
		except as specified herein. Broker Dealer understands and agrees that Issuer shall execute telephone
		transactions only in accordance with the terms and conditions of the then current prospectus applicable
		to Annuity Contracts and agrees that in consideration for Broker Dealer's right to exercise the telephone
		transaction services neither Distributor nor Issuer will be liable for any loss, injury or damage incurred
		as a result of acting upon, nor will they be held responsible for the authenticity of any telephone
		instructions containing unauthorized, incorrect or incomplete information. Broker Dealer agrees to
		indemnify and hold harmless Distributor and Issuer against any loss, injury or damage resulting from
		any telephone transactions instruction containing unauthorized, incorrect or incomplete information
		received from Broker Dealer or any of its Registered Representatives. (Telephone instructions are
		recorded on tape.)
12	.	Broker Dealer has no authority to: incur any liability or debt on behalf of Issuer or Distributor; accept
		risks or contracts of any kind; make, alter, authorize or discharge any contract; fail to transmit promptly
		any contributions collected to Issuer or Distributor; or bind Issuer or Distributor in any way.
13	.	Broker Dealer agrees to notify Distributor promptly of any change, termination, or suspension of its
		status as a broker dealer or FINRA member. Broker Dealer shall immediately notify Distributor with
		respect to i) the initiation and disposition of any form of disciplinary action by the FINRA or any other
		agency or instrumentality having jurisdiction with respect to the subject matter hereof against Broker
		Dealer or any Registered Representative; ii) the issuance of any form of deficiency notice made part of
		the public record by FINRA or any such agency regarding Broker Dealer's training, supervision or sales
		practices; and/or iii) the effectuation of any consensual order with respect thereto.

14. Broker Dealer agrees to notify Distributor and Issuer immediately of any customer complaints or legal

or regulatory inquiries (including, but not limited to, subpoenas) regarding any Annuity Contracts

offered or sold pursuant to the Agreement. Broker Dealer shall provide full, prompt cooperation and

assistance to Distributor and Issuer in responding to and resolving any such complaints or inquiries.

15. Anti-Money Laundering and Know Your Customer Compliance: The Parties acknowledge that they are

financial institutions subject to the USA Patriot Act of 2001 and the Bank Secrecy Act (collectively, the

“AML Acts”), which require, among other things, that financial institutions adopt compliance programs

to guard against money laundering. Each Party represents and warrants that it is in compliance and will

continue to comply with the AML Acts and the applicable rules and regulations of the SEC, FINRA, and

any other self-regulatory organizations, as they now exist and as they may be amended in the future.

Broker Dealer represents and warrants that it has adopted a customer identification program and will

verify the identity of customers who purchase Annuity Contracts. Periodically, Issuer or Distributor may

ask Broker Dealer to, and Broker Dealer agrees to, certify that it is compliance with the requirements,

representations and warranties in this paragraph. The Parties further acknowledge that they have a

current 314(b) notice on file with FinCEN in accordance with section 314(b) of the USA Patriot Act and

agree to refile such notice annually (or as otherwise required to remain current in accordance with

applicable rules and regulations) during the term of this Agreement.

COMPENSATION

16. Unless otherwise provided, Issuer, on behalf of Distributor, shall pay compensation to Broker Dealer as

set out in this Agreement and the Exhibits. Compensation shall only be paid to Broker Dealer of record

on premiums paid to and retained by Issuer while this Agreement is in force. Broker Dealer agrees to

pay a commission to Registered Representatives in connection with the sales or servicing of Annuity

Contracts under this Agreement.

17. In those states where Broker Dealer has not obtained an insurance license, Broker Dealer represents and

warrants that: it has entered into an insurance networking agreement with the undersigned duly licensed

insurance affiliate(s) to act on its behalf in the capacity of a licensed insurance agent or agency

(“Affiliated Agency”). Broker Dealer authorizes Issuer to pay any compensation owed to Broker Dealer

from the sales or servicing of Annuity Contracts to such Affiliated Agency. Broker Dealer remains fully

responsible for recordkeeping and supervision of the solicitation, sale and/or servicing of Annuity

Contracts. All compensation received by Affiliated Agency in accordance with this section will be

distributed by Affiliated Agency only to duly licensed and registered representatives who have been

appointed by Issuer to solicit applications for Annuity Contracts.

18. Issuer and Distributor may change the compensation schedules set forth in the attached Exhibits at any

time and will notify Broker Dealer of the revised compensation schedules electronically or by other

writing in advance of the effective date of the change. Any change to the compensation schedules will

affect only commissions payable on Annuity Contracts with an effective date on or after the effective

date of the change, unless otherwise provided or required by law. Issuer or Distributor may discontinue

the issuance of any form of Annuity Contract and fix the amount of compensation on Annuity Contracts

issued in exchange for previously issued Annuity Contracts.

19. Broker Dealer agrees to return promptly to Issuer all compensation received for any Annuity Contract

returned within the "free look" period as specified in the Annuity Contract. Issuer expressly reserves the

right to change the broker dealer of record or Registered Representative in the event an Annuity

Contract owner so requests.

20. Any indebtedness or obligation of Broker Dealer to Distributor or Issuer, whether arising hereunder or
otherwise, shall be set off against any compensation payable under this Agreement or any other
agreement between or among the Parties or their affiliates. Indebtedness or obligations include but are
not limited to any debt, liability, or debit balance resulting from Issuer’s reversal of compensation under
this Agreement or any other agreement between or among the Parties or their affiliates. It also includes
any amount paid by Issuer or Distributor, including reasonable attorney fees and costs, to settle a
complaint or satisfy any judgment entered by any court, administrative agency or arbitrator related to
any Annuity Contract sold by Broker Dealer, or its producers or breach of Broker Dealer’s duties and
responsibilities contained in this or any prior Agreement, whether or not the liability for settlement or
satisfaction of judgment arose after the termination of this Agreement. Issuer or Distributor reserves the
right to use any remedies under the law to collect any indebtedness Broker Dealer owes Issuer or
Distributor and Broker Dealer agrees to pay any reasonable attorney’s fees and actual costs of collection
incurred as a result of such action.
		CONFIDENTIALITY
21.	a.	Confidentiality. Each Party acknowledges that, in the course of performing its duties under this
		Agreement or otherwise, it may receive or learn information about individuals who have applied for
		or purchased financial products or financial services from the other Party, including, but not limited
		to, personal, financial and/or health information ("Confidential Information"). Each Party agrees
		that it will not use or disclose to any affiliate or third party, orally or in writing, any Confidential
		Information of the other Party for any purpose other than the purpose for which the Confidential
		Information was provided to that Party. Without limiting any of the foregoing, each Party agrees to
		take all precautions that are reasonably necessary to protect the security of the other Party’s
		Confidential Information. Each Party agrees to restrict access to the other Party’s Confidential
		Information to those employees who need to know that information to perform their duties under this
		Agreement. Each Party further agrees that, upon request of the other Party, it will return to the Party
		making such request all tangible items containing any Confidential Information of the other Party,
		including all copies, abstractions and compilations thereof, without retaining any copies of the items
		required to be returned. The obligations of this paragraph extend to the employees, agents, affiliates
		and contractors of each Party and each Party shall inform such persons of their obligations
		hereunder.
21.	b.	Notification obligation. Each Party shall, upon learning of any unauthorized disclosure or use of any
		of the other Party’s Confidential Information, notify the other Party promptly and cooperate fully
		with such Party to protect such Confidential Information.
21.	c.	Disclosure required by law. If Broker Dealer believes it is required by law or by a subpoena or court
		order to disclose any Confidential Information, Broker Dealer, prior to any disclosure, shall
		promptly notify Issuer in writing attaching a copy of the subpoena, court order or other demand and
		shall make all reasonable efforts to allow Issuer an opportunity to seek a protective order or other
		judicial relief.
21.	d.	Non-restricted information. Except as stated in the final sentence of this paragraph, nothing in this
		Agreement shall be construed to restrict disclosure or use of information that: (a) was in the
		possession of or rightfully known by the recipient, without an obligation to maintain its
		confidentiality, prior to receipt from the other Party; (b) is or becomes generally known to the public
		without violation of this Agreement; (c) is obtained by the recipient in good faith from a third party
		having the right to disclose it without an obligation of confidentiality; (d) is independently
		developed by the receiving Party without the participation of individuals who have had access to the

		other Party’s confidential or proprietary information. The Parties acknowledge that certain laws
		governing Confidential Information about individuals are more restrictive than the foregoing
		statements and they agree to comply in all respects with such laws.
21.	e.	Compliance with law. Each Party agrees, in connection with its performance under this Agreement,
		to comply with all applicable laws, including but not limited to laws protecting the privacy of non-
		public personal information about individuals.
21.	f.	Survival. The provisions of this Agreement relating to confidentiality shall survive termination or
		expiration of this Agreement.
		INDEMNIFICATION
22. In connection with the offer, sale or servicing of Annuity Contracts, Broker Dealer agrees to indemnify
and hold harmless Distributor and Issuer from any damage or expense, including reasonable attorneys’
fees, as a result of (a) the negligence, misconduct or wrongful act of Broker Dealer or producers; (b) any
violation of any securities or insurance laws, regulations or orders or (c) any actual obligation of the
Affiliated Agency under terms of the agreement between Broker Dealer and the Affiliated Agency,
including claims by one or more of Registered Representatives for compensation due or to become due
on account of such Registered Representatives’ sale or servicing of Annuity Contracts and any claims or
controversy between Broker Dealer and Affiliated Agency as to rights to compensation.
Notwithstanding the foregoing, Broker Dealer shall not indemnify and hold harmless Distributor and
Issuer from any damage or expense on account of the negligence, misconduct or wrongful act of Broker
Dealer or producer if such negligence, misconduct or wrongful act arises out of or is based upon any
untrue statement or alleged untrue statement of material fact, or the omission or alleged omission of a
material fact in: (i) any registration statement, including any prospectus or any post-effective
amendment thereto; or (ii) any material prepared and/or supplied by Distributor or Issuer for use in
conjunction with the offer or sale of Annuity Contracts, or (iii) any state registration or other document
filed in any state or jurisdiction in order to qualify any Annuity Contracts under the securities laws of
such state or jurisdiction. The terms of this provision shall not be impaired by termination of this
Agreement
23. In connection with the solicitation of applications for the purchase of Annuity Contracts, Distributor and
Issuer agree to indemnify and hold harmless Broker Dealer from any damage or expense, including
reasonable attorneys’ fees, as a result of the negligence, misconduct or wrongful act of Distributor or
Issuer or any employee, representative or agent of Distributor or Issuer, including but not limited to, any
damage or expense which arises out of or is based upon any untrue statement or alleged untrue
statement of material fact, or the omission or alleged omission of a material fact in: (i) any registration
statement, including any prospectus or any post-effective amendment thereto; or (ii) any material
prepared and/or supplied by Distributor or Issuer for use in conjunction with the offer or sale of Annuity
Contracts; or (iii) any state registration or other document filed in any state or other jurisdiction in order
to qualify any Annuity Contract under the securities laws of such state or jurisdiction and/or any actual
or alleged violation of any securities or insurance laws, regulations or orders. The terms of this
provision shall not be impaired by termination of this Agreement.
		GENERAL PROVISIONS
24. Issuer or Distributor may modify this Agreement at any time by written notice to Broke Dealer. Any
notice shall be deemed to have been given on the date upon which it was either delivered personally or

by fax or e-mail transmission to the other Party, or mailed post prepaid to his or its address as shown

herein.

25. Any Party hereto may terminate this Agreement at any time upon prior written notice. This Agreement

shall automatically terminate if Broker Dealer voluntarily or involuntarily ceases to be or is suspended

from being, a member in good standing of FINRA. In addition, Distributor and Issuer reserve the right

to terminate this Agreement in the event that any producer of Broker Dealer is suspended, disciplined or

found to be in violation of governing insurance or securities laws, rules or regulations. Failure of any

Party to terminate this Agreement for any of the causes set forth in this Agreement shall not constitute a

waiver of the right to terminate this Agreement at a later time for any such causes.

26. This Agreement may not be assigned by Broker Dealer without the prior written consent of Issuer and

Distributor, which shall not be unreasonably withheld.

27. This Agreement shall be governed by and construed in accordance with the laws of the State of Iowa.

28. No failure or delay to exercise, nor any single or partial exercise of, any right, power, or privilege given

or arising under this Agreement will operate as a waiver of future rights to exercise any such right,

power, or privilege.

29. This Agreement may be signed in any number of counterparts, each of which will be considered an

original, but all of those counterparts will together constitute only one Agreement.

30. The determination that any provision of this Agreement is not enforceable in a particular jurisdiction

will not affect the validity or enforceability of the remaining provisions generally, or in any other

jurisdiction or as to any other entities not involved in that judgment. Such unenforceable provisions will

be stricken or deemed modified in accordance with such determination and this Agreement, as so

modified, will continue to be in force and effect.

IN WITNESS WHEREOF, the Parties hereto have caused this Agreement to be executed on the date first above

written.

ABC Company, Broker Dealer

By: ____________________________

_______________________________ 

Please type or print name

_______________________________

Please type or print Title

Date:  __________________________

Princor Financial Services Corporation

By _______________________________________

▇▇▇▇▇ ▇▇▇▇▇▇▇▇▇▇

Operations Officer

Date:  ____________________________________

Principal Life Insurance Company

By _______________________________________

▇▇▇▇▇▇ ▇▇▇▇▇

Assistant Vice President – Marketer Services

Date:  ____________________________________

Affiliated Agencies of Broker Dealer

By _______________________________________

__________________________________________ 

Please type or print name

__________________________________________

Please type or print Title

Date:  ____________________________________

EXHIBIT A

COMPENSATION SCHEDULE FOR

PRINCIPAL VARIABLE ANNUITY CONTRACTS

Products may not be available in all states and state variations may apply.

Trail commissions are calculated as a percentage of account value.

Commissions for variable annuities are based on the age of the oldest owner or annuitant.

The trail commission is paid to the current servicing agent of record provided the Annuity Contract is still in effect.

Servicing agent means the broker dealer or Registered Representative appointed by us and accepted by the contract owner

as the servicing agent. If the contract owner requests a change in the servicing agent or if we decide that a change would

be in the best interests of the contract owner, trail commissions will be paid to the new servicing agent or his/her broker

dealer where appropriate. No trail commissions are paid after termination of this Agreement.

Principal Variable Annuity (FVA)*/Principal

Investment Plus Variable Annuity (IPVA)**

A. Option Elections

The Broker Dealer will be paid compensation on sales of Principal Variable Annuity/Principal Investment Plus Variable

Annuity^sm Contracts in accordance with the Compensation Options elected herein and which its Registered Representative

shall elect, using the election procedures established by the Issuer, upon submission of the product application to the

Issuer and for which good payment has been received.

Compensation paid will be based on Option A unless, upon submission of the contract application, the Registered

Representative elects another Option made available to it by Broker Dealer’s election below.

Check the options available to your Registered Representatives.

X_ Option A - Full front end compensation with no trail

___Option B - Slightly lower front-end commission with a .10% annual trail commission paid quarterly starting at the end

of the fifth quarter

___Option C - Lower front-end commission with a .30% annual trail commission paid quarterly starting at the end of the

fifth quarter

___Option D – Low or no up front-end commission based upon issue age with a 1.0% annual trail commission paid

quarterly starting at the end of the fifth quarter