Using Trademarks Clause Samples
The 'Using Trademarks' clause defines the terms under which one party may use the trademarks, logos, or brand identifiers of another party. Typically, this clause outlines the scope of permitted use, such as in marketing materials or product packaging, and may require prior written approval or adherence to specific brand guidelines. Its core function is to protect the trademark owner's rights and reputation by ensuring that their marks are used appropriately and consistently, thereby preventing misuse or dilution.
Using Trademarks. ALCHEMY and many other companies have trademarks--words, names, symbols or devices--that are used to identify and distinguish the company's products. Some trademarks are registered in the U.S. Patent and Trademark Office; others are not. For example, the block plain letters "ALCHEMY" and the ALCHEMY striped logotype are registered trademarks of ALCHEMY Corporation, indicated by an "(R)". There are other trademarks of ALCHEMY which are not registered, for example, MVS. Its trademark status is indicated by "TM". There may be additional or different trademark designations outside of the U.S. In all countries, it is important that you properly acknowledge and use ALCHEMY trademarks and the trademarks of other companies. Specifically, you should always ensure that the trademark is spelled correctly and written the way the owner of the trademark writes it. You should not use the trademark as a generic name and should use the trademark only as an adjective. For example, it would be proper to say a ThinkPad P.C., but not a "ThinkPad". Also, you should indicate the first time the trademark is mentioned in a publication that it is a trademark of ALCHEMY. You should consult your local intellectual property law department if you have questions on the proper use of a trademark.
Using Trademarks